DEPT® have rebranded Braemar Shipping Services to emphasise the Group’s purpose-driven, human-centric experience and place Braemar at the forefront of the shipbroking industry’s digital future.
In a market where brands can often feel quite similar, it was important for Braemar’s new identity to translate their expertise and honesty, with an injection of a dynamic challenger mindset.
The new colour palette sets Braemar apart, a contemporary accent green cuts through in digital, and a more natural tone that subtly highlights their focus on a greener future. By combining this with a bold new brandmark & logo, and more dynamic, flexible graphic elements such as data visualisation and immersive photography, every touchpoint of the new brand has been developed to play a specific role in elevating Braemar’s expertise and attitude.
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