Piëch

European heart, Silicon Valley mind

Piëch is a Swiss sports car company, co-founded by Toni Piëch, great-grandson of the legendary Ferdinand Porsche, founder of Porsche. Toni, and his business partner Rea Stark approached DEPT® with a need to properly articulate & communicate their clear ambitions and intentions for this exciting new European player in the automotive market, through its brand.

Template Full screen 21
Template Full screen 30 min

Working closely with the founders and their team we have developed a full creative strategy built around a new strong and authentic set of brand pillars. A brand that combines its great European heritage with cutting edge technology and thinking. One that will give the industry a real shot in the arm, that dreams big enough to believe anything is possible, and has the experience to manufacture to the very limits of what is possible.

Template Full screen 19 min
Template Full screen 27

“DEPT® is my go-to agency when I need to get down and distil the essence of an idea or brand. They can think, they can write, and it all comes in a beautiful, clear and simple package. They have done an incredible amount of heavy lifting for my current venture, and they made it all seem easy. Also they’re reliable and a pleasure to work with.”

Toni Piëch, Co-Founder

Template Full screen 29 min

More work

Questions?

Creative Director

James Wood

Next Case

London Marathon Events

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.