With over 18,000 employees and a turnover of more than £3.2 billion (€3.8 billion), Jungheinrich AG is one of the world’s leading solution providers for intralogistics. While Jungheinrich is characterised by a high level of innovation and automation, the digitisation of the industry has presented it with new challenges, especially in the area of spare parts sales; customers need to find exactly what they need from almost a million products. The company wanted to future-ready its business by digitising the product portfolio so that customers could find the parts online, and it could move away from traditional after-sales methods.
Helping customers find the right product out of a million
Improving the user experience
Jungheinrich AG came to DEPT® to develop a B2B platform for spare parts, ‘Parts Online’, that seamlessly integrated into its existing technology system stack. We created an agile system architecture that combined a modern user interface and UX design.
For the implementation of the platform, it was important to design a customer-oriented entry into the shop, in which the user experience was clearly in the foreground. For optimal usability, several million data records were imported into the spare parts shop. Customers can use the spare parts finder to search specifically for relevant spare parts for their devices, saving them time and effort. By connecting the spare parts shop to SAP, the prices of the spare parts are displayed individually and in real time for each customer.
In addition, extensive automation has been developed to regularly remind customers to order the spare parts they need for their devices, helping the company to move away from traditional after-sales channels, such as call centres, towards a more future-oriented solution. In addition to the spare parts finder, DEPT® also developed an extensive role management system, so that certain shopping list and budget rights can be applied to individual customers and regulated within a company account.
Implemented in 40 countries
Jungheinrich’s new digital infrastructure is now available in 40 countries and 26 different languages. As is customary in B2B shops, Jungheinrich checks any registrations before they are activated, but Microsoft Azure AD authentication ensures that there is no unauthorised access to the shop. DEPT® also ensured that the authentication was seamlessly integrated into the Spryker environment.
Jungheinrich’s B2B spare parts finder is a true example of a future-ready system architecture in infralogistics. The business is now well prepared for digital acceleration and able to react flexibly to further technical developments.
With Parts Online, we have taken a big step towards modern infrastructure and customer-centric after-sales business. From the beginning, DEPT® understood what we wanted and where we wanted to go. That made it easy for us to work on this project in mixed teams.
Mathias Lentfer – Vice President After Sales, Jungheinrich AG
A look into the future
With the launch of the B2B shop, Jungheinrich has taken the next step in terms of optimising its after-sales business. The high-performance B2B platform is currently being expanded to include a CMS solution in order to offer even more technical flexibility. In addition, the spare parts finder is to be supplemented with other products.
The project was implemented by more than twenty employees across seven months. The cooperation between teams, which were made up of both DEPT® and Jungheinrich employees, deserves special mention. This close collaboration ensured the complex integration of the shop solution into Jungheinrich’s system architecture was completed without error. As a result, it’s not the end of the collaboration; Jungheinrich and DEPT® are already planning the next project to implement together.
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Head of Back End Development
Andrew Blyth
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