Figleaves is a UK-based online lingerie business. This British label offers one of the largest assortments of branded lingerie and swimwear in the UK in a broad range of sizes (from A-K cup). It strongly believes that women come in all shapes and sizes, but have a limited choice of lingerie styles and sizes on the high street, with even less knowledge of proper bra fitting. Figleaves was determined to change the lingerie scene with its exceptional offering of over 200 sizes, to suit all women.
Futurising the e-commerce platform
Figleaves only stocks a carefully curated selection of the best brands; from big name designers to niche and specialist collections. It would be impossible to stock such a diverse range of sizes and styles in stores, which is why Figleaves remains exclusively online and why its e-commerce platform is of vital importance.
Figleaves has developed its own e-commerce solution in-house, but as its range grew and its customers increased, found that it was not able to develop the platform quick enough to keep up with the pace of technological advancements. The decision was made to migrate onto Salesforce Commerce Cloud and commission DEPT® to relaunch the online shop. DEPT® was selected as solution integrator for project consulting, specification and implementation, as well as offering training and support so Figleaves’ internal team could manage the platform for the long term.
Top priority for the relaunch of Figleaves’ online shop was a mobile first design, as it had experienced an exponential year-on-year growth in mobile users. Salesforce Commerce Cloud was selected so that Figleaves could benefit from advanced cloud solutions and to realise responsive design.
A unique & immersive shopping experience
An agile & immersive experience
With the new site, customers now benefit from a fast and responsive shopping experience, with simple navigation, logged-in personalisation and customised offers and content.
Figleaves believes in the power of correct fitting lingerie to transform a silhouette and improved posture and health; custom videos and static content pages, magazine-style blog articles, live chat and a ‘fitting by skype’ service all contribute to a unique and immersive shopping experience.
In addition, DEPT® implemented a number of features to support this new and improved design by integrating third-party providers including Worldpay, PayPal, Bazaar Voice, Experian QAS, Zmags and many more.
The new shop was launched after six months of implementation in the UK, with two currencies (GBP, USD).
Principal Digital Consultant, Design & Technology