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Accelerating Retail & Commerce: Top 3 digital trends for 2021


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Disruption is the hallmark of 2020. Though change is a constant for many retailers, COVID-19 has impacted the world in a way that no one could have predicted. This has led to many organisations strategising, pivoting and adapting to survive in this new normal.

So now what? That’s the prominent question on the mind of many retailers in the wake of the COVID-19 pandemic. After months of quarantines and phased recovery, it’s clear that standard operating procedures in retail have evolved, and will continue to do so. And while we have not moved completely out of crisis mode yet, the time has come to think beyond the current context to get your business ready for recovery and growth.

The main takeaway of the last few months is that COVID-19 has accelerated digital adoption. Speed is of the essence right now as consumers are spending significantly more time online and less time in stores. Now is not the time for lengthy development cycles; retailers need to focus on tested solutions that they can deploy quickly to reap the benefits in both the short and long term. It’s time to reset, pivot, and think big to transform your business operations to match the new digital expectations that have emerged. As digital takes the centre stage, retailers will have to find new ways to engage and retain customers or risk becoming irrelevant.

So, with digital transformation firmly on the agenda for the sector, what three digital trends do we expect to see accelerate in 2021?

  • E-commerce becomes the shopping standard
  • Digital will reboot brand loyalty
  • Scalable tech solutions for a quicker time to market

Download this longread to discover how the retail and commerce sector can thrive in 2021.