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Why we joined the MACH Alliance

Tim de Kamper
Tim de Kamper
VP eCommerce Europe
3 min read
13 March 2023

As a pioneer and practitioner in best-of-breed technologies, DEPT® is officially part of the MACH Alliance. 

It’s all a part of our mission to help brands stay ahead.  

What is the MACH alliance?

MACH stands for Microservices based, API-first, Cloud-native SaaS, and Headless.

As an early adopter of the headless approach to system architecture, we immediately recognised the flexibility, faster time-to-market, and stability this architectural approach supports. We also saw the need to share data between systems and clear separation between expert systems. 

Utilising traditional single-vendor tech platforms, organisations could run the risk of trapping themselves in a set of limited capabilities not matching their ambitions or waiting for upgrades to the new version releases in order to make advancements. As their pace of progression is paused, users find competitors who are creating better experiences. 

Supporting pluggable, scalable components that can be continuously improved through agile development gives businesses the freedom to choose the best tools on the market. Plus the ability to repair, replace and remove elements in the future to meet evolving business requirements. 

Why DEPT® is a MACH Alliance partner 

Our mission is to help brands stay ahead. We do that by exploring and adopting the latest technology and figuring out the smartest ways for brands to leverage it. 

Since 2019, we’ve helped over 30 organisations migrate from rigid systems into flexible MACH-like solutions. We’ve seen the benefits firsthand throughout marketing, e-commerce, development, and operations teams. We’ve also seen our technology platform partners evolve with their products. So our goal is to help more organisations make the jump this year.  

By becoming a partner, we seek to influence the evolution of MACH, specifically around:

Better interoperability: The development of modular swappable architecture lets our team find best-of-breed solutions, resist vendor lock-in, and be more flexible as technology evolves. 

Improved collaboration: The MACH Alliance provides a platform for its members to collaborate and share knowledge and expertise. This collaboration leads to faster advancements in the field of digital experiences and better solutions for organisations.

Industry leadership: DEPT®’s team of technologists will be able to shape the direction of the industry and advocate for its client’s interests.

By being part of MACH, we provide our clients with direct access to industry leadership promoting composable architectures. 

Innovation in the field of enterprise technologies where every component is pluggable, scalable, replaceable, and can be continuously improved through agile development helps our customers meet evolving business requirements.

Leading the charge

In addition to years of experience and becoming an official MACH partner, we’re also investing in creating composable technology ourselves. 

Our first product, DASH, provides the building blocks for modern headless marketing and e-commerce sites. By starting with best-of-breed tools and frameworks, organisations can spend more of their budget creating one-of-a-kind experiences. 

Demand for more modular, composable architecture is expected to grow 21.3% by 2026 and businesses that stick with traditional, rigid setups will be less able to adapt with the necessary speed to keep up with their more progressive competitors. 

With an ambitious mission to accelerate technology and marketing, we are proud to be a MACH partner. We know this alliance will improve our ability to help companies of all sizes. 


VP eCommerce Europe

Tim de Kamper