Milla Jovovich is the face of Johnnie Walker in new campaign by Dept

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a new campaign by DEPT®.

The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home. DEPT® delivered the creative campaign, while the PR and marketing strategy was developed by United Partners.

In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, DEPT®. “ She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”

The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, DEPT®. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.”

“The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line,” shared Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe. “Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring “Less Talking, Keep Walking” campaign direction.”

Directed by Paul WS Anderson, known for films including the Resident Evil series (2002-2016), Alien vs Predator (2004) and Monster Hunter (2020), the campaign video blends Milla Jovovich’s confidence and vibrancy with the stylish and exclusive energy of the brand. 

“Less Talking, Keep Walking perfectly describes the approach Milla and I have had in the films we have made together,” explained Paul WS Anderson. “So it was a pleasure to further explore the boundaries of kinetic action and beauty with the legendary brand of Johnnie Walker.”

“The cinematic track and our different scenarios tell a story of relentless progress and creativity, led by an iconic walker in Milla Jovovich,” added Manuel Di Tolve, Creative Director, DEPT®. “We wanted to create a feeling of constant motion; the real walk never stops, so our camera keeps pulling back to match the pace.”

The “Less Talking, More Walking” campaign launches this week in Bulgaria, Сroatia, Cyprus, Czech Republic, Estonia, Hungary, Israel, Latvia, Lebanon, Romania, Russia, Serbia, Turkey and Ukraine.