Brand, Campaigns & Content

Milla Jovovich is the face of Johnnie Walker in new campaign by Dept

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
Marketing Director UK
Manchester
JW Less Talking Keep Walking KV Landscape Single 2

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a new campaign by Dept.

The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home. Dept delivered the creative campaign, while the PR and marketing strategy was developed by United Partners.

In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “ She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”

The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.”

“The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line,” shared Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe. “Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring “Less Talking, Keep Walking” campaign direction.”

Directed by Paul WS Anderson, known for films including the Resident Evil series (2002-2016), Alien vs Predator (2004) and Monster Hunter (2020), the campaign video blends Milla Jovovich’s confidence and vibrancy with the stylish and exclusive energy of the brand. 

“Less Talking, Keep Walking perfectly describes the approach Milla and I have had in the films we have made together,” explained Paul WS Anderson. “So it was a pleasure to further explore the boundaries of kinetic action and beauty with the legendary brand of Johnnie Walker.”

“The cinematic track and our different scenarios tell a story of relentless progress and creativity, led by an iconic walker in Milla Jovovich,” added Manuel Di Tolve, Creative Director, Dept. “We wanted to create a feeling of constant motion; the real walk never stops, so our camera keeps pulling back to match the pace.”

The “Less Talking, More Walking” campaign launches this week in Bulgaria, Сroatia, Cyprus, Czech Republic, Estonia, Hungary, Israel, Latvia, Lebanon, Romania, Russia, Serbia, Turkey and Ukraine.

JW Less Talking Keep Walking KV Landscape Split 1

Credits

Client: Diageo
Marketing Director Eastern Europe: Konstantin Tamirov 
Sr. Brand Manager: Dora Fejes

Agency: Dept 
Executive Creative Director: René Verbong
Creative Director: Manuel Di Tolve
Associate Creative Director: João Inácio
Creatives: Michael Phillips, Anwar Okasha & Ramin Bahari
Agency Producers: Dennis Gijsbers & Kimberley English
Account Director: Jessica Otero Ely
Design: Sander van Lit, Immanuel De Jong

Director: Paul W.S. Anderson
DOP: Stuart Graham
Executive Producer: John Brocklehurst 
Producer: Mark Collins

Editor: Govert Janse 
Sound Design: Wave Studios Amsterdam
Sound Designer: Alex Nicholls-Lee
Music Company: Friday Music
Music Supervisor: Steph Grace-Summers
Music Composer: Rob Jager
Post Production: Moving Picture Company
Producer: Thomas Cole
Grading: Philip Hambi
VFX Set Supervisor: Jim Radford
2D VFX Supervisor: Pedro Santos
3D VFX Supervisor: Matteo La Motta 

PR and Marketing Strategy: United Partners 

Questions?

Mellissa Flowerdew Clarke

Marketing Director UK

Mellissa Flowerdew-Clarke

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