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DEPT® wins the most awards in Lovie Awards’ history

lovies 2022 featured image
Marjan Straathof
Marjan Straathof
Global Head of Marketing
Length
5 min read
Date
2 November 2022

Shortly after being named Agency Network of the Year by the Webby Awards, DEPT® is the Agency of the Year at the Lovie Awards for the second time, winning a record of 43 awards with clients including Amazon Prime, HAPE, Philips, and H&M.

Now in its thirteenth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® picked up 7 gold, 9 silver and 6 bronze awards. The projects were also popular with the public, securing an additional 21 People’s Lovie Awards. With a total of 43 awards,  DEPT® is the most awarded agency in The Lovie Awards’ history.

To be named both Agency of the Year at the Lovies and Network of the Year at the Webby’s in the same year is just mind-blowing,” said Dimi Albers, CEO, DEPT®. “We always try to do what hasn’t been done before to help our clients stay ahead, and the winning projects this year really showcase our pioneering work across Web3, commerce and tech. We’re super-proud of all the Depsters who get these amazing projects off the ground, and we thank our awesome clients who give us the opportunities to do what we do best.”

The award-winning projects

The unique Web3 experience the team created for fashion brand H&Mbeyond which turned their showroom into an immersive, virtual experience, won two Bronze Lovies and two People’s Lovie Winner in the Web3, NFTs & Metaverse categories for Best Brand Integration / Brand Strategy and Business, Fashion & Retail. HYPEWEAR by ABOUT YOU, the first online shop for digital NFT fashion, won the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Commerce, Finance & Governance, and a Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Innovation or Use of Technology. 

The magical, branded immersive experience that digitally F-Cut, the customisation tool created for sustainable accessories brand FREITAG that enables customers to design their own bags from recycled truck tarpaulins, won a Gold Lovie and People’s Lovie Winner in Websites: Best Design – Aesthetic, and a Silver Lovie and People’s Lovie Winner in Websites: Retail & Shopping. The website and app that takes visitors on a personalised tour of the Mauritshuis art museum won a Bronze Lovie and People’s Lovie Winner in Websites: Art. The magical, branded immersive experience that digitally brings de Bijenkorf’s wonderful shopping experience to life, won the Gold Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Best Visual Design for both DOGSTUDIO/DEPT® and DEPT®.

The “Made for everybody and every body” campaign created for Philips that promotes male body positivity won the Gold Lovie and People’s Lovie Winner in Social: Diversity, Equity & Inclusion. The humorous, festive campaign,“Felix & The Perfect Gift” created for bol.com won the Silver Lovie and People’s Lovie Winner in Advertising: Video Advertising Long Form. The campaign to promote bol.com’s ‘Big Toy-App’, which entertained children in an adventure to help Sinterklaas solve “The Mystery of the Missing Toys” and resulted in over 6.3 million interactive games played, won a Silver Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Integrated Mobile Experience.

The innovative experience BYTE/DEPT® created for Amazon Prime for the launch of Without Remorse, which saw Twitch streamers taking part in a live, real life gaming experience, took home seven awards: the Gold Lovie and People’s Lovie Winner in Video: Best Narrative Experience; Silver in Advertising: Best PR Campaign; Silver and People’s Lovie Winner in Video: Live Experiences, and Bronze and People’s Lovie Winner in Video: Best Audience Integration.

DOGSTUDIO/DEPT® had a hat-trick of winners, with its stunning immersive experience for the Tomorrowland festival winning the Gold Lovie and People’s Lovie Winner in Websites: Best User Experience, and the Gold Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Conference, Festival or Party. For HAPE, the creation of walking, 3D, NFT HAPES won the Gold Lovie and People’s Lovie Winner in Websites: Best Use of Animation & Motion Graphics, and the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Entertainment, Gaming & Sport. And the digital version of the biggest event in the world, Virtual Expo Dubai, won a Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Art, Culture, Music & Film.

Hello Monday (part of DEPT®), won the Silver Lovie and People’s Lovie Winner in Websites: Schools & Education for the truly innovative and engaging state-of-the-art digital exhibition experience it created for the Bartlett School of Architecture Summer Show.

Finally, DEPT®’s very own Meta Festival – the first 24hr event in the Metaverse – which featured 109 speakers, was broadcast across three timezones, and attracted 12,000 registrations from 109 countries, won the Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Community.

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Global Head of Marketing

Marjan Straathof

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