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DEPT® & Triumph Motorcycles named a 2020 Sitecore experience award winner

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
VP of Marketing, EMEA
3 min read
18 September 2020

DEPT® has won a Sitecore Experience Award for the ‘Most Intelligent Content Optimisation’ for its work with Triumph Motorcycles.

Triumph Motorcycles is dedicated to delivering the perfect ride and, together with DEPT®, has created a digital roadmap to enhance the customer experience, while providing Triumph with valuable data insights and new revenue streams. From an interactive bike configurator to a new e-commerce store, Triumph is optimising every touchpoint with its customers, using the powerful personalisation capabilities in Sitecore DXP. 

The Sitecore Experience Awards (SEA) 2020 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users, from partner developers and internal customer marketers, to business and IT users and end customers.

“DEPT® has been Triumph Motorcycle’s digital partner for a number of years now, and we’re so proud of what we’ve achieved together, “ says Brian Robinson, UK Managing Director at DEPT®. “Triumph is a forward-thinking brand and is getting closer to its customers via digital. From optimising the technical infrastructure of the site, to helping them to maximise the potential of advanced personalisation, building their slick bike configurator and launching a new commerce store in the height of the pandemic, seeing the tangible business benefits of the work we’ve delivered is very rewarding. Winning this award is the cherry on the top. We’re looking forward to continuing to work with Triumph on the next phase of their digital roadmap.”

 “With digital emerging as the lifeblood for many businesses this year, intelligent content optimisation has been a key driver for stronger consumer engagement, helping to achieve business and organisational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organisation’s channels and regions.”

 SEA 2020 winners were selected as they demonstrated to the judges that they used Sitecore solutions to make significant and measurable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

All category winners were automatically entered for the Ultimate Experience Award, an honor given to entrants whose digital transformation has elevated the customer experience. The four Ultimate Experience Award Winners will be announced during Sitecore Symposium 2020, October 26-28.

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VP of Marketing, EMEA

Mellissa Flowerdew-Clarke