Valerie Lalonde
Valerie Lalonde
Head of PR
Manchester

News

Byte creates web-based AR experience for Middlesex University

middlesex university 1200x750 c

Byte (part of Dept) has created an innovative ‘Map Your Future’ Augmented Reality (AR) experience for Middlesex University offerees. The initiative is part of a strategy to encourage prospective students to accept their place at the university. The web-based AR experience, which is available from 21 May, lets offerees explore their future with Middlesex University.

‘Map Your Future’ starts with a piece of direct mail that is art-directed like a travel card. Once the direct mail’s QR code is scanned via a smartphone, offerees are greeted by pop up arrows that point in several directions, each taking users to a different virtual room that represents a specific area of university life.

The four rooms span careers, student life, support, and studies. The student life room, for example, lets users explore what their student union is like and points out what types of events, diverse range of societies Middlesex has to offer.

Lauren Chester, senior lead tech planner at Byte, said: “Using web AR, world tracking and 3D models of virtual rooms, prospective Middlesex students can find out what the university has to offer by bringing the campus to life from the comfort of their own bedroom. Not only does this show that Middlesex University is a future-facing organisation, it’s also a great way for the university to make a powerfully emotional connection with prospective students. The experience is a great example of how AR tells a story like no other platform can, while simultaneously exciting the user.”

More?

Questions?

Head of PR

Valerie Lalonde

Stay in touch!

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.