Performance Marketing

10 Key challenges & opportunities of the finance sector

Brian Robinson
Brian Robinson
Managing Director UK

It is common knowledge that the finance industry is teetering on the cusp of a digital revolution. If finance organisations want to compete and flourish in a competitive market place, digital transformation is an imperative.

Cost reduction

Lowering cost per transaction and increasing sales by cross-selling, up-selling and acquisition.

Customer focus

Optimising the customer experience and enhancing customer service in a consistent way – moving from cross-channel and multichannel to omni-channel.

Single customer view

Connecting systems and processes to achieve customer experience optimisation, with an increasing role for digital channels and a connected CRM.

Offerings, products & services

Developing new offerings, products and services that are adapted to the evolving customer reality, competitive landscape and area of activities.

Digital & direct banking

Digital and direct banking with a clear role for mobile banking, especially in areas with less branches, high mobile penetration and cost reduction programs.


Adaptive and agile business models, taking into account customer segments, based on various parameters.

Branch consolidation & innovation

For both cost reduction purposes and to introduce new cost-effective and customer-adapted ways to digitise specific processes and tasks.

Analytics & ways to combine all interactions

Using big data to optimise customer service and digital touch-points, whilst enabling rigorous cost control.

Identifying silos

That are omnipresent in virtually all business functions and processes, and finding ways to build cases that enable improved efficiency across these silos.

Digital marketing & customer service strategies 

To acquire, retain and service customers. Adapting to the digital consumer, but also promoting digital services to reduce costs, both in services and marketing spend.


Brian Robinson

Managing Director UK

Brian Robinson

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