DEPT® x MAD//Fest 2024

This July, we’ll be back at MAD//Fest in London, offering you a relaxing spot in between all the madness at the DEPT® Garden House – the ultimate hangout to meet industry leaders, engage in discussions, or simply unwind between all the inspiring sessions. 

Everyone is welcome at the DEPT® Garden House, and we’d love to catch up and chat all things marketing, technology, creative, advertising, and disruption. But these chats are usually in high demand and time is (unfortunately) limited, so signing up quickly will help you secure a slot! 

Aside from connecting with our experts, here’s what you can expect at the DEPT® Garden House. Sign up to meet us and we’ll make sure you’ve got access to it all… 

🍸 DEPT® + FRIENDS DRINKS 🍸
16:00-18:00 // Tue / Wed 
Hectic day? Ready to wind down? We’ll be bringing the sundowners vibes to help you decompress with a bev at the end of days one and two.

🛍️ MERCH GIVEAWAY 🛍️
All day, every day
We couldn’t be at an event without having some of our famous merch up for grabs. Be sure to get your hands on our limited edition DEPT Apparel x MAD//Fest swag. 

✨ MAD//AFTERPARTY ✨
13:00-17:00 // Thu
When the madness of the official festival afterparty ensues, our space will still be open for chill vibes. 

As MAD//Fest preaches this year, fortune favours the bold; so make the move and register using the form below to ensure a moment to connect with us at our oasis amongst the madness.

If you haven’t bagged yourself a ticket yet, head over to the MAD//Fest website to get yours now!

We’re taking over the Creativity Stage – the go-to spot to fuel yourself with inspiration. Here, you’ll find captivating sessions with our DEPT® experts and brands exploring creativity, digital experience, and how pioneers are pushing boundaries across industries. 

Get ready to learn from brands like PUMA, Tony’s Chocolonely, LUSH, Dishoom, and PepsiCo. And be sure not to miss our dedicated talks… 

TUESDAY 02 JULY // 11:25 AM BST
Just Eat Takeaway: changing perceptions through creativity and community
Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face. It’s the range and quality of food available that customers keep coming back for, so Just Eat Takeaway.com needed a strategy to showcase and celebrate the breadth of foodie hotspots available on the marketplace. 

Enter, Home of the Hotspots. A social-first branded content docuseries revealing the stories of the unsung heroes cooking up a storm across the UK; generating +11M views of its first few episodes. 

In this session, Just Eat Takeaway.com and DEPT® will share the creative strategy behind Home of the Hotspots, as well as the core pillars of a successful branded content strategy. 

– Jack Pauley, Senior Social Media Manager at Just Eat Takeaway
– Alex Dixon, Business Director at DEPT®

WEDNESDAY 03 JULY // 11:25 AM BST
easyJet: adopting strategic silliness on socials

While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.

Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.

In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results.

– Tom H, Head of Brand, Planning and Content at easyJet
– Phoebe Ord, Business Director at DEPT®