DEPT® x MAD//Fest 2024
***SORRY, OUR MAD//FEST TICKETS ARE SOLD OUT***
Join us at the DEPT® Garden House: an oasis amongst the madness
Connect and chill with us at MAD//Fest
This July, we’ll be back at MAD//Fest in London, and we’d love you to join us!
The 2024 edition is almost at capacity, but we might know someone who can secure you a ticket…
It’s us. We’re someone.
We’re offering you a free ticket to MAD//Fest PLUS a relaxing spot amongst all the hustle’n’bustle at the DEPT® Garden House – the ultimate hangout to meet industry leaders, catch up with DEPT® friends, or simply unwind between all the inspiring sessions.
Here’s everything you’ll have access to at the DEPT® Garden House…
🍏 POWER BOOST BREAKFAST 🍏
09:00-11:00 // Tue / Wed
We’re big fans of starting the day right. Join us each morning to fuel up for a day of connection and inspiration.
🍸 DEPT® + FRIENDS DRINKS 🍸
16:30-18:00 // Tue / Wed
Hectic day? Ready to wind down? We’ll be bringing the sundowner vibes to help you decompress with a bev at the end of days one and two.
🛍️ MERCH GIVEAWAY 🛍️
All day, every day
One can never have enough of our much-loved merch, right? Right. Be sure to get your hands on our limited edition DEPT Apparel x MAD//Fest swag.
✨ MAD//AFTERPARTY ✨
13:00-17:00 // Thu
When the madness of the official festival afterparty ensues, our space will still be open for chill vibes.
As MAD//Fest preaches this year, fortune favours the bold, so make the move and register today! We’ll handle all the deets from there.
On stage action
We’re taking over the Creativity Stage – the go-to spot to fuel yourself with inspiration. Here, you’ll find captivating sessions with our DEPT® experts and brands exploring creativity, digital experience, and how pioneers are pushing boundaries across industries.
Get ready to learn from brands like PUMA, Tony’s Chocolonely, LUSH, Dishoom, and PepsiCo. And be sure not to miss our dedicated talks…
TUESDAY 02 JULY // 11:25 AM BST
Just Eat Takeaway: changing perceptions through creativity and community
Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face. It’s the range and quality of food available that customers keep coming back for, so Just Eat Takeaway.com needed a strategy to showcase and celebrate the breadth of foodie hotspots available on the marketplace.
Enter, Home of the Hotspots. A social-first branded content docuseries revealing the stories of the unsung heroes cooking up a storm across the UK; generating +11M views of its first few episodes.
In this session, Just Eat Takeaway.com and DEPT® will share the creative strategy behind Home of the Hotspots, as well as the core pillars of a successful branded content strategy.
– Jack Pauley, Senior Social Media Manager at Just Eat Takeaway
– Alex Dixon, Business Director at DEPT®
WEDNESDAY 03 JULY // 11:25 AM BST
easyJet: adopting strategic silliness on socials
While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.
Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.
In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results.
– Tom H, Head of Brand, Planning and Content at easyJet
– Phoebe Ord, Business Director at DEPT®
Keep an eye on the agenda.
Meet the team
Tom
Head of Brand, Planning, & Content at easyJet