DEPT® x MAD//Fest 2024

The Old Truman Brewery, London 

02-04 July

Register your interest for a free ticket to MAD//Fest and meet us at the DEPT® Garden House.

Register interest

Sign up Register interest

DEPT® x MAD//Fest 2024

The Old Truman Brewery, London

02-04 July

Connect and chill with us at MAD//Fest

This July, we’ll be at MAD//Fest – the UK’s biggest and boldest invite-only marketing and advertising festival – in London, and would love for you to join us! 

The 2024 edition is almost at capacity, but we might know someone who can secure you a ticket… 

It’s us. We’re someone. 

We have a select amount of free tickets available for friends of DEPT®. If you want to get on the guest list, register your interest via the form below and we’ll get you in on the fun and inspiration.   

When we’re there, we’ll be providing a relaxing spot in between all the madness at the DEPT® Garden House – the ultimate hangout to meet industry leaders, engage in discussions, or simply unwind between all the inspiring sessions. 

Everyone is welcome at the DEPT® Garden House, and we’d love to catch up and chat all things marketing, technology, creative, advertising, and disruption. 

Plus, registering for a ticket through us will get you in on all the action at the DEPT® Garden House. You won’t want to miss it… 

POWER BOOST BREAKFAST
09:00-11:00 // Tue / Wed
We’re big fans of starting the day right. Join us each morning to fuel up for a day of connection and inspiration. 

DEPT® + FRIENDS DRINKS
16:30-18:00 // Tue / Wed 
Hectic day? Ready to wind down? We’ll be bringing the sundowner vibes to help you decompress with a bev at the end of days one and two.

MERCH GIVEAWAY 
All day, every day
We couldn’t be at an event without having some of our famous merch up for grabs. Be sure to get your hands on our limited edition DEPT Apparel x MAD//Fest swag.

MAD//AFTERPARTY
13:00-17:00 // Thu
When the madness of the official festival afterparty ensues, our space will still be open for chill vibes. 

Register interest

Sign up Register interest

On stage action

We’re also taking over the Creativity Stage – the go-to spot to fuel yourself with inspiration. Here, you’ll find captivating sessions with our DEPT® experts and brands exploring creativity, digital experience, and how pioneers are pushing boundaries across industries. 

Get ready to learn from brands like PUMA, Tony’s Chocolonely, LUSH, Dishoom, and PepsiCo. And be sure not to miss our dedicated talks…

TUESDAY 04 JULY // 11:25 AM BST
TBA

WEDNESDAY 05 JULY // 11:25 AM BST
easyJet: adopting strategic silliness on socials

While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.

Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.

In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results.

– Tom H, Head of Brand, Planning and Content at easyJet
– Phoebe Ord, Business Director at DEPT®

Keep an eye on the agenda.

Meet the team

Ali Mcclintock

Ali McClintock

SVP of Growth & Head of UKI at DEPT® 


Joanna Trippett

SVP of Growth EMEA at DEPT®

Jeff Bowerman

VP of Creative UKI at DEPT®

Molly Deaville

Growth Director UKI at DEPT®

Phoebe Ord

Business Director at DEPT®

Alex Dixon

Business Director at DEPT®

Sarah Toms

Head of UK Business Development at DEPT®

Mellissa Flowerdew-Clarke

VP of Marketing, EMEA at DEPT®

Tom

Head of Brand, Planning, & Content at easyJet