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Connecting the dots of advertising data: Amazon Marketing Cloud

AMC is the the missing piece of attribution data to revolutionise your advertising strategies

Advertisers can reach shoppers virtually anywhere in the entire customer journey. Unfortunately, standard reporting doesn’t provide much beyond the last touchpoint and the challenge is therefore gaining a comprehensive overview of the entire journey.

The Amazon Marketing Cloud (AMC) is the first tool of its kind that connects the dots. It provides an understanding of conversions associated with certain ad products in isolation and combination, leading to higher-level strategies.

This white paper outlines:

– The questions about the customer journey answered with AMC insights

– How to put those answers into action to build effective advertising strategies

– Best practices, key terms and definitions to enhance your understanding of the tool

– AMC Reporting abilities and use cases

Simply fill out the form to download your copy.