DEPT® Lunch Break: Creative Automation

The future of creative is hyper-personalised, mega relevant, and fully automated

20 February 2024

Livestream

THIS EVENT IS POSTPONED UNTIL FURTHER NOTICE – WE’LL KEEP YOU POSTED.

Creative assets play a massive role in how well a campaign performs; they have to be top-notch. But with third-party cookies fading out and privacy rules making targeting tough, how do you produce creatives that hit home for your audience? Enter our solution: creative at scale. Join our livestream as we uncover the power (and necessity) of Creative Automation in today’s marketing environment. By the time your lunch break winds up, you’ll be all set to fine-tune your creative content strategy for a super-personal touch.

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DEPT® Lunch Break: Creative Automation

Livestream

20 February 2024

This online Lunch Break brings together unique insights and expertise. Hosted by Lisse Mastenbroek, the stage will be shared with Anneloes van Vugt, who’ll unravel the mantra ‘more = more’, and how creative at scale isn’t just a desire, but the indispensable path forward. Mitch van den Akker will challenge the notion that volume diminishes the potency of strong creative. He’ll bring insight into crafting remarkable, memorable work, and distinguish when and why the bulk framework works and, equally important, when it doesn’t. To ensure you’ll get the most out of your Lunch Break, you’ll get the opportunity to ask all your topic-related questions to our experts.

Key takeaways:
– The significance of creative automation in meeting the high demand for diverse, high-volume assets.
– Guidelines on when creative automation is and isn’t a good idea.
– How to craft standout, impactful content within the bulk framework.

Meet the speakers

Anneloes van Vugt

Head of Content at DEPT®

Anneloes, a digital professional with a background in both media and creativity, has honed her expertise over a distinguished 8-year career as a content strategist on the agency side. She is a masterful connector in the realms of performance-based and creative thinking, skillfully weaving the threads of innovation and strategy. At DEPT®, Anneloes is the visionary driving force behind the creative team, which is passionately dedicated to achieving growth through inventive solutions and artistic brilliance.

Lisse Mastenbroek

Head of Strategy at DEPT®

Combining expertise as a Design & Technology Strategist and Behavioural Psychologist, Lisse is driven by a passionate quest to unravel the ‘why’ behind every problem. Her fascination with people, psychology, and (digital) behavior change fuels her dedication to creating fundamental and innovative solutions. With a focus on positively influencing both people and the world, she aims to make a lasting impact through her work.

Mitch van den Akker

Digital Designer at DEPT®

Bringing together design, marketing, and innovation, Mitch seamlessly merges design and innovative technology to enhance online campaigns efficiently, prioritising quality, creativity, and customisation. He has extensive experience in global campaigns, specialising in automation and driven by a profound passion for creative creation through concepting, designing, and developing.

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