Is your digital marketing strategy in the race? Have you even made it to the start line? Without a clear-cut strategy you could be throwing money, and your reputation, into the wind.
Gain a competitive edge
You want to have online visibility so you can use it to achieve great results. However, your competitors want the same thing. This means you must choose the right channels, find the right target group, and set your campaigns up perfectly. A digital marketing strategy reduces the time spent playing guessing games so you can spend more time getting ahead of the competition.
Our Dept process
We start out with your goal, the dot on the horizon, and plot our path there in the form of a media strategy. This is based on campaign objectives, research and analysis.
To reach people, we must know who they are and where they are. This explains why we start with a target group survey, collecting buckets of data about their online behaviour. From there we sketch the customer journey and build the creative campaigns.
The right media-mix
Our plan will use the appropriate channels, addressing gaps and snapping up opportunities, to improve your digital marketing performance both short and long term, using a media-mix of owned, earned and paid for media.
Watch, learn, repeat
After rolling out the online campaigns we will continuously monitor, track and report all activity against KPIs. This is accompanied by analysis of impact, performance and forecasted next steps. Because we believe only an integrated approach derives the results you need.