Brand identity and strategy

Your brand is one of the most valuable assets your company has. It’s what sets you apart from your competitors, and plays a critical role in the development of strong relationships with your customers. 

But branding is much more than a logo and colour palette. Your brand is the entire identity of your business. It gives a business a personality, and if customers can meaningfully connect with your brand, they will be more likely to choose you over the competition. That’s why a strong brand identity and brand strategy is imperative in the new digital reality. 

Visual identity branding

If your brand were a person, the brand identity would define what they look like, what they say, how they interact with others, and what they hope to achieve. It’s much more than a logo and a font. It’s the heart and soul of your company, the thing that will make your target audience fall in love with it. 

Getting your brand identity right is therefore crucial. It helps to convey your brand’s story and to make sure communication is consistent across all offline and digital channels that you engage with customers.

Whether you need a new logo, are launching a completely new brand, or need to redesign your company’s brand for the ever-changing online space, DEPT®’s brand strategists can help you to define an impactful visual identity. 

For Spotify, we were tasked with creating the visual identity for ‘Music + Talk’ to help it break into the podcasting market. And for London Marathon Events, our creative experts refreshed the brand identity for the company and its events to create a distinct personality that embodies its core values.

Brand strategy consulting

Your brand identity sits at the heart of your brand strategy. And your brand strategy provides direction for the marketing machine you want to take to the world, forming the basis of all interactions your target audience has with it. 

Every brand strategy is unique. It defines the way your target audience will see and interact with your brand, as well as outlines the key elements that make your brand unique, your purpose and goals, and how you will deliver on them.

DEPT® is experienced in brand strategy consulting. As well as refreshing the century-old brand for the modern world, we worked with Wilson to execute a digital launch strategy for Wilson Sportswear that delivered on its proactive and authentic mission to: “empower every human to live life like an athlete.” 

The DEPT® approach

Branding has always been a vital part of business, but it’s now more important than ever. Audiences are engaging with brands across a continually growing number of platforms, channels, devices and browsers, and customers are exposed to new brands everyday. It’s an intensely competitive environment, so businesses need to go the extra mile to ensure their brand stands out from the crowd. 

That’s why DEPT® takes a digital-first approach, while ensuring that communication and experiences are consistent both on and offline. 

Working with a full-service digital agency puts the ball in your court with almost endless opportunities. Whatever your brand might become, DEPT® has the talent, expertise, knowledge and enthusiasm to fulfil every plan – big or small – in-house. Meaning we have the capacity to not only think outside the box, but also act upon it.

We may be the experts at digital branding and strategy consulting, but it’s you who’s the expert of your brand. So we work together with clients to create relevant and effective visual identities and brand strategies.

Get in touch today to find out how DEPT® can help you take your brand to the next level. 

Insights and work