Paper Overview:
Retail media is widely regarded as the third and largest wave of digital advertising. Riding on the heels of the search and social waves, it’s considered a necessary pillar of any commerce strategy with major opportunities for brands that get it right.
But what exactly is retail media, and how has it evolved to its current state? How are retail media networks playing a pivotal role in retail media transformation? And, most importantly, how can you prepare for all the challenges this transformation will bring?
We’re here to help.
