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DEPT®/COMMERCE is helping brands drive growth today & in the future

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
17 August 2023

Today marks the official launch of DEPT®/COMMERCE, as we bring together a 2,000+ strong team that’s reshaping the commerce industry by pioneering smarter, faster, and more purposeful marketing and technology. In today’s rapidly evolving commerce landscape, our team uses its deep industry knowledge and end-to-end capabilities to empower brands to succeed on a global scale.

“Commerce has always been a driver of innovation, but it’s not without its challenges,” says Brian Robinson, UK Managing Director, DEPT®. “For brands, it’s about grabbing attention, building loyalty, and boosting sales in a world of fast-changing tech and consumer desires. We’ve seen that succeeding without integration of technology, creativity, AI, data, and media is an uphill battle. You need a multidisciplinary team to connect the dots of the modern commerce journey, setting the stage for business growth.”

Expertise that drives results

DEPT®/COMMERCE has a proven track record, working with notable brands like eBay, Savage x Fenty, H&M, Nike, KFC, Patagonia and Just Eat Takeaway. With more than 20 years of experience, the team delivers concrete results, boosting sales, and cultivating loyalty across various sectors, including fashion, lifestyle, retail, consumer goods, automotive, and B2B.

With exclusive partnerships with industry leaders such as Salesforce, Adobe, and Google, we empower brands to navigate the current commerce ecosystem with an approach that combines cutting-edge technology and effective marketing to streamline the modern commerce journey.

Practical strategies for commerce success

DEPT®/COMMERCE follows a straightforward approach to guide brands:

Design & Build: Crafting seamless shopping experiences that guide customers from consideration to conversion, teamed with robust engineering capabilities that ensure brands maximise their investment in technology and are prepared for the future of commerce experiences.

Run & Grow: Amplifying campaigns for greater impact, intelligence, and speed. By aligning a brand’s customer journey with our strategic tools, AI and machine learning, we enhance decision-making and creative automation through our proprietary martech platform, ADA/DEPT®.

Pioneering Commerce: From exploring social commerce to 3rd party marketplaces, we sit at the forefront of emerging tech. Our commerce experts understand next-generation customer behaviour, helping brands to step into the world of virtual goods through innovative retail experiences.

Our commitment to innovation and success makes us the go-to partner for brands who want to not only survive but thrive in the ever-changing commerce landscape.

Discover More at Commerce Week

To help commerce brands navigate the latest industry developments and prepare for the future, we’ll be hosting our annual Commerce Week event in September. But this time, we’re going big.

Throughout the week of September 25th, we’ll be hosting events across Europe and the US to ensure brands worldwide can come together and delve into discussions on: cutting-edge technologies transforming shopping; ultra-personalisation and the power of AI; innovative retail media strategies revolutionising the customer experience, and the new era of social commerce.

Don’t miss out to prepare for what’s next in commerce. Learn more about DEPT® Commerce Week.


Global SVP of Marketing

Marjan Straathof