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Dept x Digital City Festival

The Future of Multi-Experience Commerce


Buying behaviour is accelerating at a rapid pace. In our new digital reality, consumers and buyers expect a seamless commerce experience that extends beyond their laptops or mobile devices. From in-car to voice assistants, live social shopping to touchless in-store experiences, the future of commerce is multi-experience.

Technology innovation has reached a point where this future is possible right now.  Join technology experts Jonathan Whiteside, Principal Technology Consultant at Dept, and James Dye, UK Business Director at commercetools, as they share the key trends shaping the future of commerce, and the brands who are leading the pack. From Volkswagen to Just Eat and Highsnobiety, Jonathan and James will explore how these brands are revolutionising commerce and the technology that’s enabling it.

Grab your free Digital City Festival pass and join us at 2:00pm on Wednesday 14th April.


Jonathan Whiteside

Jonathan Whiteside has twenty years of technical web development experience. As Dept’s Principal Technology Consultant, Jonathan focuses on helping organisations become more efficient and effective by using digital technologies.


James Dye — UK Business Director, commercetools

James Dye is responsible for commercetools’ business activities in the UK. James came to commercetools from Red Ant, where he was responsible for devising innovative omnichannel solutions and introducing customers to their digital store platform. Previously, James ran a retail innovation agency, winning several awards, including the Retail Week Customer Innovation of the year for the Argos Christmas Gift Finder.