8:30 – 9:45
Dept Talks Live
A game plan for the post-cookie web
It can be hard to keep track with the constantly evolving data legislation. How do you implement new privacy and data guidelines? More importantly, how do you adapt your strategy to perform well in the post-cookie future? This calls for a game plan.
After our introduction on the death of the cookie last year, this DEPT® Talks Live will dive into the latest developments and expand on the required marketing strategy. Experts from Google and DEPT® will share tools, tips and tactics to help you navigate the post-cookie world and utilise your data to the fullest.
Three main takeaways:
• Current status on all privacy and #PostCookieWorld related trends
• Tips, tools and tactics for short and long-term business strategies
• Taking a peek into a well working setup that solves the post-cookie problem
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