Guinness World of Records

Transformation to set new records

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Everyone knows Guinness World Records™, the universally recognised authority on record-breaking achievement. For over 60 years, people across the globe have been enthralled by an ever-increasing number of record challenges and achievements. Maybe you’ve tried to break an ever-existing record before?

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Transformation and centralisation

To give you an impression, the organisation currently has over 40,000 records in their database and continues to receive 1,000 new applications every week from 174 countries, with over 6,000 records being approved annually. As such, the business was keen to improve efficiencies and centralise its record management operations, which was the reason Dept entered the game.

The business objective was clear. Transforming the processes for creating and managing records, by using a centralised tool to speed up customer response times, drive predictable results and improve the accuracy and re-use of information. This is why we recommended a centralised content management hub that would go beyond simply managing records. A system that would meet Guinness World Records’ record management objectives and also enable accessibility of all the stored information to be used across its digital touchpoints is what we proposed.

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A centralised content management hub and accessibility of all stored information

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Results

This implementation had multiple benefits. It improved workflow processes by providing a centralised view of records, including the workflow stage and engagement history.

By moving to a digital solution, the organisation reduced its paper mountain, whilst ensuring consistency in both process and communication. The technical solution’s ability to repurpose content has increased digital marketing opportunities and enabled the easy creation of microsites. All the content stored within the system acts as a blueprint for the printed book and can be sent directly to the publisher. The content management system and website redesign have enabled localised content for the organisation’s global users.

To recap, the project has seen the organisation undergo a digital transformation. Dept has helped Guinness World Records to improve its offline processes and revolutionised the way it tackles record and content management.

Questions?

paul thomas hero e1627476371152

Client Development Director

Paul Thomas

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