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The Ultimate Guide to Headless and Composable Commerce

Overview

The headless approach has defined and transformed the commerce experience of today. Decoupling the front-end and back-end enables brands and webshops to create next-level commerce experiences that are personalised and differentiated. Going headless, however, has not been the silver bullet for every organisation in every circumstance.
 
That’s where composable commerce comes into play. In our ultimate guide to headless and composable commerce, read in-depth profiles of the four leading vendors for Front End as a Service and learn how the composable approach, the next generation of commerce, helps drive innovation.

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Marketing Automation Platforms – The Ultimate Selection Guide

Overview

Marketing Automation Platforms: The Ultimate Selection Guide

With over 300 Marketing Automation platforms on the
market today, it can be difficult to determine which one is the best fit for your business. To help you make an informed decision, we curated this comprehensive guide with everything you need to know about Marketing Automation Platforms in 2022.

Download the whitepaper to learn all about:

– The benefits of a well-structured MA strategy;
– Which features to look for in a new platform;
– The seven steps to selecting a MA platform;
– DEPT®’s top recommendations.

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Eight things brands can learn from adidas’ digital transformation

Overview

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

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The ultimate guide to CMS selection in 2022

Overview

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

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Building a tech-first organisation

Overview

Everything becomes digital – many companies are currently in the middle of their digital transformation. The role of technology, IT, and therefore development teams will be crucial for ensuring the organisation’s relevance to customers now and in the future.

What opportunities and obstacles lie ahead in the process of becoming a tech-first organisation with a digital culture? And how do you win the war on talent by attracting and retaining the right tech people? Download the longread and discover how you create a culture that attracts the tech talent required to future-proof your business.

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How to effectively scale technical teams

Overview

“How can we move faster?” is the number one question we’re asked by CTOs. But regardless of team size, industry or maturity, we consistently see teams struggle to scale. Download this longread to find out the strategies we’ve seen work.

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The Shift Left approach to testing

Overview

Have you ever experienced time or budget issues with your software project? Often, it’s late testing causing these problems. By testing throughout all stages of development – Shift Left Testing – you will find bugs early and reduce the cost of solving them. Not only does this prevent costly redesign and delays, but it also helps you build better products and higher customer satisfaction. In this longread, you will learn the benefits and conditions that come with Shift Left Testing.

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Maximising digital experiences with a headless CMS

Overview

Speed and scalability are critical to digital success and are often key drivers of the decision to implement a headless technology stack. We teamed up with Contentful to share the five key considerations to maximise the performance of headless marketing technology stacks to deliver the digital experiences that businesses need and customers want.

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How platform migration puts Eurail.com on the fast track

Overview

Offering an optimal online experience is essential nowadays for getting more mileage out of your e-commerce strategy. For Eurail.com this evolution of e-commerce brought the company at a crossroads. The Dutch online retailer, selling Interrail and Eurail train passes to 31 European countries with 35 rail and ferry companies, is growing fast. So, Eurail.com needed a future-proof solution that would allow for building personal experiences with rich content, rapidly deploying new functionalities straight out-of-the-box and responding to changes in the market. Thus, they decided to overhaul its entire website architecture.

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Enabling the omnichannel shopping experience with Salesforce Commerce Cloud

Overview

The digital trends of today put high demands on the commerce solution employed. Brands growing their e-commerce as well as brands launching their first webshop will certainly have heard of Salesforce Commerce Cloud (SFCC). How well SFCC will fit your specific needs will depend on your products, market, digital maturity and digital ambitions.

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