The Ultimate Guide to Headless and Composable Commerce
The headless approach has defined and transformed the commerce experience of today. Decoupling the front-end and back-end enables brands and webshops to create next-level commerce experiences that are personalised and differentiated. Going headless, however, has not been the silver bullet for every organisation in every circumstance.
That’s where composable commerce comes into play. In our ultimate guide to headless and composable commerce, read in-depth profiles of the four leading vendors for Front End as a Service and learn how the composable approach, the next generation of commerce, helps drive innovation.
DEPT®’s holistic e-commerce model
DEPT® has helped brands across the globe to pioneer their e-commerce businesses. In this download, we share our holistic e-commerce model and methodology, that contains all the essential elements an e-commerce business needs to thrive. A model that perfectly balances thinking with making.
The most successful e-commerce brands have a rock-solid strategy, teamed with a fine-tuned operations team that balances engineering, growth, experience and creativity. We’ll show you how to achieve that for your brand.
Ada by DEPT® – a one-stop platform for every marketing challenge
The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.
But that’s exactly where the challenge lies for most businesses: the organisation behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.
In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.
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Design systems: creating a visual language
The pressure to deliver seamless brand experiences across various digital touchpoints is stronger than ever. Design systems are the way to strengthen brand identity across your digital estate. Here’s a five-step guide to implementing one within your business.
Marketing Automation Platforms – The Ultimate Selection Guide
Marketing Automation Platforms: The Ultimate Selection Guide
With over 300 Marketing Automation platforms on the
market today, it can be difficult to determine which one is the best fit for your business. To help you make an informed decision, we curated this comprehensive guide with everything you need to know about Marketing Automation Platforms in 2022.
Download the whitepaper to learn all about:
– The benefits of a well-structured MA strategy;
– Which features to look for in a new platform;
– The seven steps to selecting a MA platform;
– DEPT®’s top recommendations.
Pragmatic guide to the metaverse – technology & components
The metaverse is an elusive and confusing idea, combining web3, 3D technology, headsets, and different shades of reality.
However, if you break down the metaverse into categories and components, it’s suddenly not so difficult to understand.
In this pragmatic guide to the metaverse, we’ll work through everything you need to know about this up-and-coming virtual space, including the technical requirements and how your audience will access it.
Google Analytics 4 Setup Checklist
Google Analytics 4 Setup Checklist – Everything you need to get a complete GA4 setup
Google Universal Analytics (UA) had been with us for almost 18 years before Google announced that Google Analytics 4 (GA4) will be taking over as their main analytics platform.
Time to get ready for the switch!
Download our GA4 checklist to make sure your new or existing GA4 property is configured correctly, enabling you to still collect all the relevant data once UA will be sunsetted on 1 July 2023.
The drivers of digital creative performance
It is often said that creative elements are the key to successful advertising. But what is the actual impact of creative elements on your advertising campaign, and how do you know which creative elements are the most valuable for your advertisement?
Meta has worked on its own solution called the Gamma Score – a creative insights tool that helps advertisers gain greater visibility into what elements of an advertisement drive the digital creative performance. To test this new insights tool and show its relevance, DEPT® and Meta partnered up. Together, we ran multiple creative analyses for clients like G-Star RAW, Paula’s Choice, and Upfield (Blue Band).
In this whitepaper you will learn more about the Gamma Score, and we will show you tips and tricks for working with this new solution.
Creative Automation Report: More Power to Create
Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.
Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster.
Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.
The ultimate guide to CMS selection in 2022
With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.
But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.
This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.
Ready to find your needle in the haystack?
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