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Hi Lovie judges, this is the case for our client

Marc O' Polo

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6.5MIL
Visitors per year

In the fast-growing and innovation-driven e-commerce market, the Marc O’Polo brand shop is the most important touchpoint in the customer journey with more than 6.5 million visitors per year. The requirements are correspondingly high: the largest product selection, informative content such as fit guides, sizes and material descriptions and a design that inspires and delights customers within the world of brands.

Two partners - one vision

With Dept, Marc O’Polo has brought a design and concept strong partner to the side to work out the basics for the reorientation of the brand in a joint Design Direction phase and transfer to the UX and interface design. The mission: a re-design that meets the demand of the brand Marc O’Polo as the leading premium casual lifestyle brand in every detail.

In the rapidly expanding and innovation-driven e-commerce market, the Marc O’ Polo Brand Shop is the most important touchpoint in the customer journey, with more than 6.5 million visitors a year. The requirements are correspondingly high: the largest product selection, informative content and a design that inspires customers and enables them to immerse themselves in the brand world. With us, Marc O’Polo has found a partner with strong design and conceptual skills to develop the foundations for the brand’s realignment in a joint design direction phase and to transfer them to the UX and interface design.

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THE ONLINE SHOP IS THE MOST VISITED TOUCHPOINT OF OVERALL CUSTOMER JOURNEY 

Individual customer approach and centricity

New customers are initially emotionalised by high-quality brand content and familiarised with the assortments. Based on their buying and interaction behaviour relevant content, products and services are played out. Among other things, we have developed an individual theme and content modules for this purpose.

Firstly, new customers are emotionally addressed through high-quality brand content and are simultaneously familiarised with the product ranges. Relevant content, products and services are displayed to the customers based on their buying and interaction behaviour. We have developed an individual theme and content modules for this purpose, amongst other things.

The smart, streamlined design makes it possible to find your way around the site immediately on the first visit. We attached great importance to the site’s optimisation for mobile end devices. In addition to the product focus, the new online shop is more customer-centric and separates, for example, the women’s and men’s shops on the homepage and in the main navigation. The Quick Buy solution makes the mobile shopping experience perfect.

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CSS Design Award & W3 Digital Excellence Award Winner: Best UI & UX Design, Best Innovation | Annual Multimedia Award: Shop/E-commerce

Smart Design and Mobile First

The smart, minimalist design makes it easy to navigate the first time you visit the site. Great emphasis was placed on optimizing the page for mobile devices. In addition to the product focus, the new online shop is more customer-centered and separates, for example, on the home page and in the main navigation between women’s and men’s shop. The “Quick Buy” solution makes the mobile shopping experience perfect.

Results

  • A modern online store with a premium look & feel
  • A shopping experience optimized for all devices
  • A Customer-centric shopping experience
  • Optimal usability
  • Facts:

  • +25% check-out conversion
  • +6% shopping cart volume