News December 21, 2020
The new GoodHabitz.com as a part of the digital strategy and international ambitions
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform. With a new digital strategy and approach, GoodHabitz wants to offer HR professionals the best experience and provide the right information. A first step is the decoupling of GoodHabitz.com and the digital learning platform. Digital agency Dept supports the development of GoodHabitz.com as a Sales & Marketing platform and the associated marketing and data strategy.
GoodHabitz offers organisations a learning platform where their employees can further develop themselves through a unique range of online training courses. HR professionals and Learning & Development specialists are an essential link in the sales process for GoodHabitz, but the current website mainly appeals to end-users – the trainees. Splitting up the Sales & Marketing platform and the learning environment ensures that every target group is reached in the right way and achieves the best digital experience. The new GoodHabitz.com has an SEO-first set-up and supports the B2B sales process by focusing on information provision, lead generation, and nurturing. An accompanying data and marketing strategy sets a spot on the horizon for creating a 360-degree customer view.
Milan Hofmans, CMO at GoodHabitz: “By involving Dept in creation, technology and data, we approach the entire process holistically. Together we improve both the digital product and the service we offer clients. The new platform informs and enthuses users and at the same time helps us to separate demand generation, lead nurturing and the sales phase. The result is a better overview, which allows us to focus even more on international growth.”
To realise the growth ambitions, in addition to the new platform, several concrete use cases have been set up around lead nurturing and (re)activation from the CRM system. Coen Boom-Huijsmans, Strategist at Dept: “For the development of the platform and the marketing strategy, we conducted research and held interviews with GoodHabitz customers to ensure an optimal digital experience. The creative and like-minded collaboration with the GoodHabitz team is fantastic. We look forward to kickstarting the learning process for more people, as learning never ends.”