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CX & Design June 21, 2018

superReal wins several prizes at four different award shows

Dept Agency - superReal

superReal, Germany’s largest e-commerce agency for fashion and lifestyle and part of the Dept network, has won numerous prizes at the most important national and international award shows in recent weeks.

At the European Design Award, Dorothee Schumacher’s online shop won the e-commerce category and silver award. With 40 available categories, the ED-Awards are the most prestigious and comprehensive awards organisation to recognise and promote outstanding projects.

Also, superReal has won 2x Gold and 6x Silver at the Communicator Award. The online shops of Dorothee Schumacher, s.Oliver and Birkenstock were particularly convincing in the categories of user experience and visual appeal. The Communicator Award is presented annually by the American Academy of Interactive & Visual Arts. With more than 6,000 submissions worldwide, the Communicator Award is one of the largest creative contests in the industry.

With 5 trophies – 4x silver and 1x bronze – superReal was honored at the INDIGO Digital Design Awards. Here, too, the jury was impressed by the online shops for s.Oliver Q / S designed by, Dorothee Schumacher and the s.Oliver Fashion App. INDIGO Digital Design Awards is a competition that celebrates creativity and originality in Graphic, Digital, Branding, Games, Illustration, and UI/UX Design. Judging is by an international jury handpicked for their innovative contributions in the digital design world.

At the Shop Usability Award, superReal won the main prize in the masterclass category “Text & Image” with its photography concept for hessnatur’s online presence. The Shop Usability Award is one of the most well-known and renowned e-commerce awards in Germany. The award has been presented since 2008 and attracts more than 500 applications every year.



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