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News April 29, 2019

Six European Search Awards nominations for Dept

Dept balloon @ Rotterdam office

Digital agency Dept has six reasons for celebration, as it is that amount of European Search Awards (ESA) nominations they reeled in. The award show yearly honours the very best in SEO, PPC, Digital and Content Marketing around Europe. Among the many big names Dept, in its turn, has been nominated for its work with Nettoshop.ch, CTA, the Parnassia Groep, De Splenter Schoenen, and as Large PPC Agency.

Dept did especially well in the search categories. The collaboration with CTA, the Technical Centre for Agricultural and Rural Cooperation, got nominated in the category of Best use of search – Third sector. The digital agency helped to formulate key messages and create engaging video content for multiple platforms. This allowed CTA to share the videos with influential individuals within the EU, the UN and the former Minister of Agriculture in Rwanda to raise awareness for their cause.

The second search nomination is for the work with Parnassia Groep – a Dutch online platform that provides help for people with psychological or psychiatric problems. Due to the impressive growth in online visibility amongst (potential) patients, the ESA placed Dept in the category of Best use of search – Health. Nettoshop.ch, a leading Swiss online store for household electronics, did well in two categories: Best use of search – Retail and Best use of data. With the help of Dept, Nettoshop.ch optimised their product feeds and shopping campaigns by considering margin data in bidding in order to favour high-margin products.

For the successful campaign with a Dutch online shoe seller called De Splenter Schoenen, Dept got nominated in the category Best low budget campaign. By reinventing their sales with a unique 3D Shopping solution, the system automatically adds stock to the shopping feeds. Solving the recurring challenge of De Splenter Schoenen to sell the last remaining styles of the season.

And to top this amazing news off, the agency is extremely excited to have been nominated for Large PPC Agency. Erwin Bossers, Strategy Director already couldn’t be happier: “Looking at the other nominees in the same category, we feel proud and humbled to be a part of the selection.”

The winners will be announced Thursday, June 20th, 2019, at the Vigado Concert Hall in Budapest, Hungary.

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