News May 28, 2018
Dept strengthens e-commerce powerhouse with Yourposition and factor-a
Cologne-based factor-a helps international brands in increasing their success on the Amazon platform. With a team of approximately 100 people and a record growth of 122% in turnover over 2017, factor-a helps brands like BIC, Montblanc, Fissler, Warsteiner and Ravensburger to become visible in Amazon’s powerful product search, as well as to manage product data and content and sales-boosting ad campaign options. In addition, factor-a is managing Europe’s largest Amazon Marketing Services budget.
Yourposition is the first Swiss agency to join Dept, offering its clients easy access to expertise in the areas of digital marketing, data analysis and technology. It’s portfolio includes well-known customers such as Amag, Jumbo, Adecco and Wander. The Zurich-based agency, with over 50 employees, not only strengthens Dept’s position on the Swiss market, but also strengthens its international e-commerce and digital marketing capabilities.
Lukas Stuber, founder of Yourposition: “Yourposition celebrates its 15th anniversary this year. We are therefore among the pioneers in digital marketing. With Dept, we are now even better positioned to provide our e-commerce customers with comprehensive strategy and execution on digitisation”.
factor-a co-director Marc Aufzug explains the step and its significance: “Driving our growth with the power and agility of Dept is a truly unique opportunity. Moreover, as entrepreneurs, this was a decision we took with our hearts as much as with our heads. In Dept we see a reflection of our values and ideas, the enthusiasm to build and scale a business together and enjoy work.”
With e-commerce experts superReal, Trust Agents and Be Excellent already under the roof of Dept, the agency further builds her outstanding international agency axis for platform commerce and media – with a digital DNA. Paul Manuel, founder Dept: “We are gaining two partners that suit our entrepreneurial philosophy perfectly and will take our ambitions for international clients in e-commerce to a new level. We are really looking forward to work together on strengthening the digital business of our clients.”
Dept is an international digital agency, headquartered in Amsterdam. One agency uniting creativity, technology and data. Helping clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need. With factor-a and Yourposition on board, the agency now employs a team of 900, turns over more than 100 million Euros and is operating out of ten countries in Europe and the US. www.deptagency.com