News October 05, 2018
Dept rewarded with a Digital Communication Award for Vacanceselect
Dept returned from Berlin this weekend with a Digital Communication Award. The digital agency received the award for the work that they had developed for Vacanceselect. The prizes, which were awarded in the German capital last Friday, praise innovative online projects from Europe every year.
The jury praised the Vacanceselect campaign for its successful and creative use of data. Part of the campaign was the development of a chatbot that helps users in the orientation process. Also, smart profiling was used to target users with relevant content, and machine learning made it possible to launch personal landing pages.
Bas de Knegt, Digital Marketing Consultant at Dept: “Booking your holiday should be the start of the vacation fun, rather than a stressful experience. This award is a nice confirmation that we, together with Vacanceselect, have been able to make the booking process as fun and easy as possible for the user. “