News April 20, 2019
Dept represents ‘new type of agency’ at Cannes Lions
Every year, Cannes Lions explores the value of creativity in branded communications; from product and service development to the creative strategy, execution and impact. This five-day festival and award show provides the industry with pioneering consumer research and emerging technologies which shape popular culture. Therefore, Dept will present during Cannes Lions 2019 to be a part of the conversation.
Cannes remains the biggest advertising festival in the world where peers share ideas, inspiration in addition to discussing advertising as a whole. Dept will be present to listen to what our peers have to say and to see where the business is going.
Dept’s presence during Cannes is to represent a “new type of agency”. One that ensures a 360º brand experience by means of (digital) innovation using data, technology, and creativity. This will further be presented on the Little Black Book stage, where René Verbong (Executive Creative Director) & Rens Verweij (Head of Strategy) will give a presentation about how technology makes people more human. Dept truly understands what makes people tick and doesn’t see them as just a target audience. By understanding humans, they see an opportunity for the brands they work with to be part of their lives and be relevant for them in a creative, data-driven and technological (and cool) way.
Home to the entire creative marketing community, Cannes Lions is the global benchmark for effective communications. The link between creativity and business results is consistently backed up by research and proved time and again by the world’s biggest brands.