News June 07, 2018
Dept focuses on the digital marketing of dobbi
Laundry and dry cleaning service dobbi joins forces with digital agency Dept, to set up and boost their digital marketing efforts. The service, that was recently and successfully launched in Amsterdam, will be rolled out in phases across the Netherlands over the coming period.
The digital agency will focus on the marketing performance management of dobbi. They will focus on targeting specific audiences and increasing the visibility of dobbi on specific channels. Currently, the laundry and dry cleaning service is available in Greater Amsterdam and Volendam, but with PostNL and Henkel as their investors, the company will roll out their service in the coming period. Dept will assist with the online marketing rollout and will take care for national brand awareness.
Daniël Muller, Digital Marketing Advisor at Dept: “You can basically deliver everything at home, but having your clothes picked up, cleaned and collected within 48 hours was not an option. By offering these services, dobbi really is a forerunner. We look forward to work with them on optimizing their business and campaigns.”
Ruben van Pelt, co-founder of dobbi: “Doing your laundry or bringing your clothes to the dry cleaning. Sometimes, it just does not fit your schedule. That is why we wanted to offer an alternative at dobbi. With Dept’s digital marketing expertise, we will be able to reach them in the best way and at the right time with relevant content.”