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News July 06, 2018

Beiersdorf chooses Dept for digital partnership

Dept - Nivea

Beiersdorf, known for its leading international skin care brands, including NIVEA, Labello, Hansaplast and Eucerin, chooses Dept as a digital partner.

After an intensive pitch process, Beiersdorf opted for Dept as its new digital agency for the Netherlands. Dept will carry out its digital strategy, social, eCRM, online sites and analytics. In addition, the agency will work together with their existing partner agencies to develop brand activations and product introductions.

Ivo Wesemann, Head of Marketing at Beiersdorf Netherlands: “We have been looking for an agency that can deliver a complete package, and can combine digital creativity, data and technology. Dept has shown to be very strong in building integrated digital strategies, in which creativity in execution and an effective collaboration process are crucial. Therefore, we are looking forward to work together and, in this way, digitally expand our brands even further.

Marcel van der Heijden, Commercial Director at Dept: “The bar was set high during the tough but very professional pitch process. In the end, we presented one integrated digital vision for all Dutch Beiersdorf brands. It really is a long-term vision that we and Beiersdorf are very excited about. We cannot wait to get started together!”

The partnership started on June 1st and the first digital work will soon be published.

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