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News November 03, 2020

ARTDECO enhances its digital experience with the relaunch of its e-commerce platform


Beauty and makeup giant ARTDECO relaunched its online shop across nine countries and seven languages. The cosmetics label was assisted by digital agency Dept for the comprehensive digital realignment of the brand. The strategic goal of the relaunch was to establish ARTDECO’s webshop as the most important touchpoint in the customer journey and to digitally strengthen the market leadership position of the brand.

For the new e-commerce platform, Dept’s interdisciplinary team developed a completely new design that reinterprets ARTDECO’s corporate elements. The entire user experience is more personalised and provides users with plenty of inspiration. To optimise the user experience down to the smallest detail, the digital agency also developed a data-based microcopy concept. 

Alexandra Postrach, Senior Manager of Strategic Online Projects at ARTDECO: “With the realignment of our brand on our digital touchpoints, we want to offer our customers an even better brand experience across all channels. We are very happy to get support from Dept – they quickly understood our requirements and we look forward to further cooperation together.” 

“We are delighted to create a new, user-optimised online experience for ARTDECO down to the tiniest detail”, states Verena Sandbote, Managing Director Design & Technology at Dept. “We are convinced that it is often precisely these details that affect user behavior and make a crucial difference.”  

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