Clients, prospects and even potential employees all value when a company is easy to find. Plus, you want them to find you. Our certified and experienced SEO and SEA consultants know exactly how to optimise your findability.
Make it easy for users
Popping up in search engines when someone needs you is crucial. A client, a prospect or even a potential employee should be able to find your website. Easily. People that are familiar with your work, but also people you haven’t got acquainted with. People that use their keypad, as well as people using voice search.
SEO – ORGANIC SEARCH
Writing the same keyword over and over again on your web page does not do the trick anymore. Neither does diligently filling out your meta descriptions. Search engines are pretty smart these days. And for the better. Nobody likes to read a page that is written for search engines. Ranking high in search engines means making sure your website has what people are looking for. Real people. Today, search engine optimisation is about making your website a wonderful place to visit. For both robots and human beings.
We help our clients to increase their rankings on search engines through online PR, content optimisations and technical web improvements.
SEA – PAID SEARCH
It’s the very first thing that users of search engines see. The quickest way to be visible and yes, also the most prominent spot. On your smartphone, they even take up the entire screen.
We improve the results from paid search campaigns by focusing on smart keyword buying, ad optimizations, bid management and ROI measurements. We apply automation and machine learning techniques to outsmart manual optimizations. We run campaigns on Google, Bing, Yandex and Youtube. We partner with Google Marketing Platform, including Search Ads 360, and develop our own adtech solutions.
When a consumer is looking to buy a specific product, Google Shopping results appear at the top of the page, conveniently showcasing all the information a customer could want. It is a powerful way to get your products in front of motivated prospects. At Dept, we can help you optimise your products feed and to set up the ideal campaign structure to get the most out of your Google Shopping campaigns.
OUR DEPT PROCESS
How do we reach your goals? It all starts with data. Our team of experienced SEO consultants analyse your website data, the search behaviour of your target audience and data from other relevant sources. The magic happens when we combine this with our knowledge about web technique, content and seeding strategy. We set up a custom plan of concrete actions to meet your goals. Whether you have short-term goals, long-term goals or the wish for continuous improvements. Whether you want to focus on increasing the number of visitors, leads or customers from Google or any other search engine. Together we work on implementing the recommendations to get to real results.
Knowing the ever-changing search algorithms like the back of our hands, our team of certified SEA consultants develops a complete search campaign designed to achieve your business objectives. It simultaneously enhances the brand and meets user needs. We help you reach your target group via online search engines such as Google and Bing, but also smaller search engines servicing niche markets. Your advertisements will only be shown for relevant and quality searches, with content that meets the users’ needs.
Constantly innovating with new features is at the top of our agenda, using a combination of best-of-breed tools from external partners and in-house developed optimisation tools. The smart use of scripts and managing on ROI allow us to add genuine value to your campaigns. Our partnerships with Google and Bing provide us with the most recent knowledge and access to campaign betas.