Understanding the digital behaviour of your customers is crucial. We measure and analyse a variety of statistics and map the full customer journey to improve user experience and digital marketing activities.
Get to know your visitors
Truly understanding the digital behaviour of your clients and customers starts with web analytics. With web analytics software, we have insight in how visitors arrive at your website, app or other digital platform and how they use it. It tells us about the demographics of your visitors, the devices they use and where they are. Comparison of historical data and discovering trend lines can give valuable insights.
Our Dept process
Before we start measuring, we decide the KPIs and success factors together. Based on these objectives, we draw up a measurement plan. As an official Google Analytics and Tag Manager Certified Partner, measuring the digital events that matter to your business is second nature to us. The bigger the challenge, the better.
It all starts with collecting relevant data. We use tag management software as well as data layer and direct coding methods to accurately measure conversions. Conversions can be e-commerce transactions, form completions, calling a phone number, offline purchases and app downloads.
Bringing data from different devices and platforms together is essential to understand the full customer journey. Using a uniform user ID, we map all the touch points (web, mobile, app, omni-channel) to create valuable insights in the customer journey. This way we can spot opportunities to improve the user experience and digital marketing activities.