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Evenement op augustus 16

Google AdWords fundamentals training

Adwords fundamentals

During the Google AdWords fundamentals session, we’ll talk you through the most important techniques, tools, and working methods. During this session, we’ll discuss the most important basic principles of Google AdWords through some relevant cases.

During this session we will answer the following questions:

  • What’s the difference between the Google Search Network and the Display Network?
  • How are relevant search terms selected and good ads written?
  • Which targeting options does the Google Display Network offer? How does remarketing work?
  • What’s the principle of the Quality Score and how can this be increased?
  • Which KPIs should I pay attention to when optimizing and reporting AdWords campaigns?
  • Which bid strategy can improve results in terms of clicks and conversions?

The workshop includes:

  • Teaching materials
  • Personal assistance by experienced teachers
  • Drinks

Up to 2 participants per company

In addition to the standardized workshop solutions, Dept also offers customized programs and individual coaching. Want to know more about these custom-made solutions? Contact us by sending an e-mail to [email protected]

All training courses are offered in English

Costs: €199 (free for clients)


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