{"id":4291924,"date":"2025-06-05T16:11:01","date_gmt":"2025-06-05T14:11:01","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/durable-brands-playbook-for-the-ai-era-cmo\/"},"modified":"2025-07-08T14:21:11","modified_gmt":"2025-07-08T12:21:11","slug":"marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/","title":{"rendered":"Construir marcas duraderas: gu\u00eda para lxs CMO en la era de la IA"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<a\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\thref=\"https:\/\/www.deptagency.com\/latam\/todos-nuestros-whitepapers\/\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDescargar\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Gu\u00eda de Marcas Duraderas<\/h1>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Una gu\u00eda pr\u00e1ctica para CMOs que quieren liderar, no solo ejecutar.<br><br>Cuando todas las marcas siguen el mismo enfoque basado en rendimiento y usan las mismas herramientas de IA, el marketing empieza a parecer una copia. Los canales se saturan. Las campa\u00f1as se confunden entre s\u00ed. El resultado: m\u00e1s de lo mismo, a gran escala.<br><br>Pero las marcas que perduran no se enfocan \u00fanicamente en la optimizaci\u00f3n del momento. Piensan en grande y miran m\u00e1s all\u00e1, construyendo durabilidad a trav\u00e9s del desarrollo de marca.<br><br>La \u00faltima gu\u00eda de DEPT\u00ae revela c\u00f3mo las marcas duraderas son las que realmente logran una disrupci\u00f3n sostenible. Aprender\u00e1s qu\u00e9 deben hacer las marcas modernas para construir un valor que se multiplica con el tiempo.<\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69df17752b234\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2025-06-24\/2f61tpt\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Contenido de la gu\u00eda<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Por qu\u00e9 las estrategias enfocadas solo en el rendimiento est\u00e1n volvi\u00e9ndose riesgosas.<\/li><li>C\u00f3mo prosperar en tiempos de incertidumbre econ\u00f3mica.<\/li><li>Seis caracter\u00edsticas de las marcas duraderas que la IA no puede replicar.<\/li><li>C\u00f3mo marcas l\u00edderes como Patagonia, eBay y KFC crean ecosistemas, no solo assets.<\/li><\/ul>\n<\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" ><em><em>El rendimiento s\u00f3lo puede cerrar la venta, no puede generar deseo.<\/em><\/em><\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<\/blockquote>\n\n<div class=\"block-custom-listing has-top-border\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><strong>EN NUESTRA<\/strong> <span class=\"is-fancy-serif\">Mente<\/span><\/h2>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/una-sola-oferta-cinco-veces-mas-ingresos-next-best-offer-impulsada-por-ia\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/04\/AI-tooling-best-next-offer-commerce.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Transformaci\u00f3n con IA<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Una sola oferta, cinco veces m\u00e1s ingresos: Next Best Offer impulsada por IA<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-sixteen-nine-wide\" href=\"https:\/\/www.deptagency.com\/insight\/ai-powered-shopping-is-here-and-it-will-change-the-role-of-influencers\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/thumbs-up-on-wall-min.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>AI-powered shopping is here, and it will change the role of influencers<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/how-ai-agents-are-solving-marketings-quality-control-crisis\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/04\/AI-tooling-qc.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>How AI agents are solving marketing&#8217;s quality control crisis<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4296621,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4300288,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Building-durable-brands-1164x655-1.png"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"whitepaper-topics":[42230,42834],"person":[25074],"whitepaper-industries":[],"class_list":["post-4291924","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T12:21:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/\",\"url\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/\",\"name\":\"Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg\",\"datePublished\":\"2025-06-05T14:11:01+00:00\",\"dateModified\":\"2025-07-08T12:21:11+00:00\",\"description\":\"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#breadcrumb\"},\"inLanguage\":\"es-LATAM\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-LATAM\",\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Person views social media on a black smartphone while sitting at a desk with a laptop.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/latam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Construir marcas duraderas: gu\u00eda para lxs CMO en la era de la IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-LATAM\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae","description":"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/","og_locale":"es_ES","og_type":"article","og_title":"Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae","og_description":"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.","og_url":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-07-08T12:21:11+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/","url":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/","name":"Gu\u00eda de Marcas Duraderas para lxs CMO en la era de la IA - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg","datePublished":"2025-06-05T14:11:01+00:00","dateModified":"2025-07-08T12:21:11+00:00","description":"La gu\u00eda m\u00e1s reciente de DEPT\u00ae revela c\u00f3mo lxs CMOs pueden crear marcas duraderas y convertirse en disruptorxs. Aprender\u00e1s por qu\u00e9 el marketing enfocado \u00fanicamente en el rendimiento est\u00e1 llegando a sus l\u00edmites y qu\u00e9 deben hacer las marcas modernas para construir un valor de marca que se incremente con el tiempo.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#breadcrumb"},"inLanguage":"es-LATAM","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/"]}]},{"@type":"ImageObject","inLanguage":"es-LATAM","@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/DurableBrandsLATAM.jpg","width":1280,"height":853,"caption":"Person views social media on a black smartphone while sitting at a desk with a laptop."},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/latam\/downloads\/marcas-duraderas-guia-para-lxs-cmo-en-la-era-de-la-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/latam\/"},{"@type":"ListItem","position":2,"name":"Construir marcas duraderas: gu\u00eda para lxs CMO en la era de la IA"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-LATAM"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper\/4291924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/types\/whitepaper"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/users\/94"}],"version-history":[{"count":6,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper\/4291924\/revisions"}],"predecessor-version":[{"id":4300297,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper\/4291924\/revisions\/4300297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/media\/4296621"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/media?parent=4291924"}],"wp:term":[{"taxonomy":"whitepaper-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper-topics?post=4291924"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/person?post=4291924"},{"taxonomy":"whitepaper-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/latam\/wp-json\/wp\/v2\/whitepaper-industries?post=4291924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}