{"id":4270972,"date":"2021-04-07T17:45:31","date_gmt":"2021-04-07T15:45:31","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/content-governance\/"},"modified":"2022-02-10T01:15:04","modified_gmt":"2022-02-10T01:15:04","slug":"content-governance","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/experiencia\/content-governance\/","title":{"rendered":"Content governance"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tContent governance\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tEn el mundo digital se consume contenido como ninguna otra cosa. Por eso, trabajamos para crear contenido de calidad que pueda ir a todas partes. Eso se traduce a cada plataforma, canal y dispositivo y puede llegar a nuestras audiencias donde y cuando quieran participar.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nos encanta crear contenido significativo, \u00fatil, entretenido y valioso. A\u00fan m\u00e1s, nos encanta entregar contenido cuidadosamente elaborado a las audiencias que lo desean.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Pero queda un desaf\u00edo: c\u00f3mo planificar y administrar el contenido con \u00e9xito sin ahogarse en un caos de palabras, im\u00e1genes y sonidos. <\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">La estrategia de contenido es la clave. \u00bfC\u00f3mo se puede crear contenido sin conocer el mensaje, la estructura, la audiencia, el flujo de trabajo y la gobernanza? Sin una estrategia, b\u00e1sicamente est\u00e1s arrojando pintura a una pared y esperando que eventualmente quede bien.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Tener una estrategia de contenido\u00a0significa poder decir no al material que no encaja. Significa planificar y administrar contenido que cumpla con los objetivos del usuario. Significa estar armado con herramientas como el tono de voz, gu\u00edas de estilo y auditor\u00edas continuas para garantizar la calidad y la consistencia.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nuestra experiencia en la prestaci\u00f3n de servicios de estrategia de contenido le permite a los clientes aceptar sus desaf\u00edos de contenido. Desde la auditor\u00eda de sitios web fuera de control hasta la redacci\u00f3n de textos publicitarios para diversas industrias, todo lo configuramos con el conjunto \u00fanico de herramientas que necesita para tener \u00e9xito.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Y no nos detenemos ah\u00ed. El lanzamiento de su sitio web, canal social o aplicaci\u00f3n es solo el comienzo. Ah\u00ed es cuando la cosa se pone seria. La gobernanza digital es esencial para desarrollar y hacer crecer la nueva plataforma de su marca. Para garantizar que crezca de forma planificada, sostenible y controlada. Nuestra experiencia trabajando con clientes durante largos per\u00edodos de tiempo significa que hemos desarrollado una vasta experiencia en la gobernanza de los activos digitales. Conocemos las personas, las herramientas, el presupuesto y las habilidades que los activos digitales necesitan para operar sin problemas y crecer con \u00e9xito. \u00bfPor qu\u00e9? 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