{"id":4270961,"date":"2021-04-07T17:43:51","date_gmt":"2021-04-07T15:43:51","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/research-testing\/"},"modified":"2022-02-10T01:38:20","modified_gmt":"2022-02-10T01:38:20","slug":"research-testing","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/experiencia\/research-testing\/","title":{"rendered":"Research &#038; Testing"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tResearch &amp; Testing\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tComprender el comportamiento de sus clientes actuales y potenciales es fundamental para el \u00e9xito de los negocios y fundamental para la toma de decisiones.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Como humanos, tendemos a querer confiar en nuestras propias suposiciones e intuiciones. Pero esto puede ser err\u00f3neo. Lo que creemos que sabemos a menudo es muy diferente de lo que sabemos que sabemos. Esta es la raz\u00f3n por la que es tan arriesgado basar las decisiones sobre productos y\/o campa\u00f1as de marketing en suposiciones. Para navegar por estas decisiones con un mayor grado de certeza, necesitamos informaci\u00f3n precisa sobre su p\u00fablico objetivo y su comportamiento. Y esos conocimientos provienen de los datos.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Recopilar, interpretar y traducir datos en informaci\u00f3n \u00fatil es algo que hacemos todos los d\u00edas. Usando nuestra experiencia en m\u00e9todos de investigaci\u00f3n tanto cualitativos como cuantitativos, podemos impulsar decisiones efectivas con an\u00e1lisis e interpretaci\u00f3n de datos relevantes, entrevistas y pruebas de usuarios. <\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nuestros equipos usan datos para impulsar la toma de decisiones y dise\u00f1ar experiencias de marca impactantes. Los datos respaldan una mejor toma de decisiones, pero solo si se comprende lo que realmente significan. Creamos tableros f\u00e1ciles de usar, por lo que es f\u00e1cil ver y monitorear todos los datos para facilitar una mejor toma de decisiones.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Tambi\u00e9n ofrecemos una variedad de metodolog\u00edas de investigaci\u00f3n cualitativas y cuantitativas para formular una comprensi\u00f3n profunda de sus usuarios. \u00bfQui\u00e9n es su cliente objetivo y c\u00f3mo se comporta? \u00bfQu\u00e9 dispositivos y canales utilizan? \u00bfEl dise\u00f1o de su sitio web o aplicaci\u00f3n ayuda a los usuarios a alcanzar sus objetivos? Nuestros investigadores de usuarios son capaces de realizar todo el trabajo de detective necesario para encontrar las respuestas.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Los datos de an\u00e1lisis web pueden decirnos exactamente qu\u00e9 hacen las personas en su plataforma, pero dejan una pregunta sin respuesta: \u00bfPor qu\u00e9? \u00bfPor qu\u00e9 los usuarios hacen lo que hacen? La investigaci\u00f3n cualitativa, como las entrevistas y las pruebas de usuarios, nos permiten ofrecer una visi\u00f3n completa del comportamiento real de los usuarios. 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