{"id":4270951,"date":"2021-04-08T06:09:02","date_gmt":"2021-04-08T04:09:02","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/contenido\/"},"modified":"2022-02-10T01:55:12","modified_gmt":"2022-02-10T01:55:12","slug":"contenido","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/contenido\/","title":{"rendered":"Contenido"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tContent\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tMarketing de contenidos: parece que todo el mundo lo est\u00e1 haciendo, pero pocos lo est\u00e1n haciendo bien. Entre todas las plataformas de redes sociales, newsletters, art\u00edculos de blogs, ebooks, documentos t\u00e9cnicos y videos, hay mucho contenido disponible. Y la verdad es que solo se lee una peque\u00f1a fracci\u00f3n.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Para las marcas y organizaciones, la diferencia entre llamar la atenci\u00f3n y sobresalir radica en proporcionar el contenido adecuado para la audiencia adecuada. Despu\u00e9s de todo, saber con qui\u00e9n est\u00e1s hablando es la primera regla del marketing de contenidos. M\u00e1s all\u00e1 de eso, existe el poder de crear contenido altamente viralizable. De esa manera, lo que sea que est\u00e9s creando tiene una mejor oportunidad de llegar a tu audiencia.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Mapeamos su\u00a0estrategia de marketing de contenidos\u00a0y la llevamos al siguiente nivel. Todo para hacer que alcances tus objetivos comerciales. El objetivo es sobresalir, no aumentar el  nivel de ruido. Es por eso que combinamos nuestras habilidades (SEO\/investigaci\u00f3n de keywords, mapeo del customer journey, social listening,\u00a0datos,\u00a0datos,\u00a0datos) para encontrar los temas y preguntas que est\u00e1n en la mente de sus clientes y prospectos. Creamos un calendario de contenido que les permita mantenerse organizados y al tanto de sus tareas.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nuestro equipo de periodistas, editores y creativos experimentados llevar\u00e1 su marketing de contenidos al siguiente nivel. Saben c\u00f3mo contar una historia desde la perspectiva de una audiencia espec\u00edfica en lugar de solo desde una perspectiva de marketing. Saben de qu\u00e9 se trata la buena investigaci\u00f3n. Y saben que al\u00a0crear contenido\u00a0que ayude a una audiencia, una marca se convierte en una fuente confiable de informaci\u00f3n \u00fatil, relevante y significativa.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Los entregables comunes incluyen publicaciones de blog, art\u00edculos de noticias, whitepapers, infograf\u00edas, videos, series de im\u00e1genes, patrocinios de contenido, actualizaciones de estado, gr\u00e1ficos, animaciones y podcasts. 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