{"id":4270949,"date":"2022-02-10T02:22:18","date_gmt":"2022-02-10T02:22:18","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/content-audit\/"},"modified":"2022-02-10T02:22:18","modified_gmt":"2022-02-10T02:22:18","slug":"content-audit","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/contenido\/content-audit\/","title":{"rendered":"Content audit"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tContent audit\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tPens\u00e1 en todo el contenido que creas: el bueno, el malo y los que tomaron una cantidad de tiempo aterradora. Ahora pens\u00e1 en c\u00f3mo lo organizas. \u00bfC\u00f3mo realiz\u00e1s un seguimiento del rendimiento del contenido? \u00bfUtiliz\u00e1s esas m\u00e9tricas para mejorar para futuras campa\u00f1as? Si no, podr\u00edas con la ayuda de auditor\u00edas de contenido.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Las auditor\u00edas peri\u00f3dicas de contenido ayudan a mantener la relevancia y la autenticidad de su contenido. El contenido duplicado o irrelevante en un sitio web reduce su clasificaci\u00f3n\u00a0SEO. Adem\u00e1s, tambi\u00e9n reduce la participaci\u00f3n de la audiencia y las tasas de conversi\u00f3n. Una auditor\u00eda de contenido ayuda a revisar el contenido de su sitio web e identificar los factores responsables de su bajo rendimiento.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Pero, \u00bfd\u00f3nde y c\u00f3mo se inicia este proceso? Para la mayor\u00eda de las marcas, la respuesta a esto puede resultar abrumadora. Es por eso que nuestros expertos est\u00e1n listos para ayudar a garantizar que su contenido est\u00e9 optimizado, sea de alta calidad y sea adecuado tanto para sus lectores como para Google. Hacemos esto utilizando un enfoque dirigido por la audiencia para asegurar que nuestras recomendaciones reflejen las necesidades de los visitantes de su sitio web.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Comenzamos armando un inventario de contenido de todo el contenido existente presente en su sitio web. A esto le sigue un an\u00e1lisis de contenido en profundidad que identifica qu\u00e9 piezas est\u00e1n funcionando bien, qu\u00e9 piezas podr\u00edan mejorarse para generar a\u00fan m\u00e1s tr\u00e1fico y qu\u00e9 p\u00e1ginas est\u00e1n arrastrando su sitio web hacia abajo y deben eliminarse. Por \u00faltimo, en funci\u00f3n de esta informaci\u00f3n, elaboramos un plan de acci\u00f3n que brinda una descripci\u00f3n general paso a paso de c\u00f3mo su marca puede mejorar su contenido para aumentar el tr\u00e1fico y las ventas del sitio web.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">\u00bfLos resultados? 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