{"id":4270927,"date":"2022-02-14T16:25:36","date_gmt":"2022-02-14T16:25:36","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/data-intelligence\/"},"modified":"2022-02-14T16:25:36","modified_gmt":"2022-02-14T16:25:36","slug":"data-intelligence","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/data-intelligence\/","title":{"rendered":"Data &#038; Intelligence"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tData &amp; Intelligence\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tCualquiera sea el negocio, la econom\u00eda actual demuestra que aquellos con los mejores datos, sistemas y capacidades tendr\u00e1n una ventaja competitiva. Es la base sobre la que las empresas lanzan sus transformaciones digitales e impulsan la personalizaci\u00f3n. Pero sin una visi\u00f3n clara y m\u00e9tricas para guiar las estrategias y decisiones, los proyectos de datos a menudo se prolongan durante a\u00f1os.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Recopilar, interpretar y traducir datos en informaci\u00f3n \u00fatil es algo que hacemos todos los d\u00edas. Nuestro equipo de m\u00e1s de 100 cient\u00edficos y analistas de datos utiliza datos y estrategias de segmentaci\u00f3n para impulsar la toma de decisiones y dise\u00f1ar experiencias de marca efectivas. Identificamos y priorizamos ganancias r\u00e1pidas. Despu\u00e9s de todo, los datos solo son relevantes si entend\u00e9s lo que significan. Es por eso que trabajamos con plataformas y paneles f\u00e1ciles de usar para encontrar nuevas fuentes de crecimiento.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Ofrecemos una variedad de metodolog\u00edas de investigaci\u00f3n cualitativas y cuantitativas para formular una comprensi\u00f3n profunda del usuario. \u00bfQui\u00e9n es su cliente objetivo y c\u00f3mo se comporta? \u00bfQu\u00e9 dispositivos y canales utilizan? \u00bfEl dise\u00f1o de su sitio web o aplicaci\u00f3n est\u00e1 ayudando a los usuarios a alcanzar su objetivo? Es importante tener en cuenta estas y otras preguntas antes de tomar cualquier decisi\u00f3n con consecuencias de largo alcance.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Los datos de an\u00e1lisis web pueden decirnos exactamente qu\u00e9 est\u00e1n haciendo las personas en su plataforma, pero dejan una pregunta sin respuesta. \u00bfPor qu\u00e9 est\u00e1n haciendo lo que est\u00e1n haciendo? Ah\u00ed es donde entra en juego la investigaci\u00f3n cualitativa, como las entrevistas y las pruebas de usuarios, lo que le permite ofrecer una visi\u00f3n completa del comportamiento de los usuarios.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Sabemos c\u00f3mo establecer una\u00a0plataforma de datos de clientes\u00a0(CDP), asegur\u00e1ndonos de que tenga una amplia base de datos de perfiles de clientes a su disposici\u00f3n. Con una plataforma de administraci\u00f3n de datos (DMP), tenemos la seguridad de obtener informaci\u00f3n detallada sobre los diversos segmentos de su audiencia, lo que permite identificar a las personas adecuadas en el momento adecuado. Y, por supuesto, trabajamos de cerca con cada cliente para que se mantenga dentro de los l\u00edmites de las normas de privacidad de datos, asegur\u00e1ndonos de que su empresa se mantenga al margen a medida que crece.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Con estas herramientas a nuestra disposici\u00f3n solo se pueden tomar decisiones informadas.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tM\u00e1s servicios en Data &amp; Intelligence\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left 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