{"id":4270923,"date":"2021-04-09T13:21:28","date_gmt":"2021-04-09T11:21:28","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/analytics-data-management\/"},"modified":"2022-02-14T16:26:24","modified_gmt":"2022-02-14T16:26:24","slug":"analytics-data-management","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/analytics-data-management\/","title":{"rendered":"Analytics &#038; Data management"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tAnalytics &amp; Data management\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tComprender el comportamiento digital de sus clientes es clave. Medimos y analizamos una variedad de estad\u00edsticas y mapeamos el viaje completo del cliente para mejorar la experiencia del usuario y las actividades de marketing digital.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tConoc\u00e9 a los usuarios\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Obtener una comprensi\u00f3n verdadera y completa del comportamiento digital de sus clientes y clientes comienza con el an\u00e1lisis web. Con el software de an\u00e1lisis web, obtenemos informaci\u00f3n sobre c\u00f3mo llegan los usuarios a su sitio web, app o  plataforma digital y c\u00f3mo la usan. Nos informa sobre los datos demogr\u00e1ficos de sus clientes, los dispositivos que utilizan e incluso d\u00f3nde se encuentran. La comparaci\u00f3n de datos hist\u00f3ricos y el descubrimiento de l\u00edneas de tendencia proporciona informaci\u00f3n hiper valiosa.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Antes de comenzar a medir, decidimos juntos los KPI y los factores de \u00e9xito. En base a estos objetivos, elaboramos un plan de medici\u00f3n. Como socio certificado oficial de Google Analytics y Tag Manager, medir los eventos digitales que son importantes para su negocio es algo b\u00e1sico para nosotros. Cuanto m\u00e1s grande sea el desaf\u00edo, mejor.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Todo comienza con la recopilaci\u00f3n de datos relevantes. Utilizamos software de gesti\u00f3n de etiquetas, as\u00ed como m\u00e9todos de codificaci\u00f3n directa y una capa de datos para hacer un balance preciso de las conversiones. Estas conversiones pueden ser transacciones de un e-commerce, completar formularios, llamar a un n\u00famero de tel\u00e9fono, realizar compras offline o n\u00fameros de descargas de aplicaciones. Solo al obtener una vista completa del panorama de datos de su organizaci\u00f3n podemos comenzar a hacer que esos datos funcionen para usted.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tIntegrando datos\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Reunir datos de diferentes dispositivos y plataformas es esencial para comprender el recorrido completo del cliente. Usando una identificaci\u00f3n de usuario uniforme, mapeamos todos los puntos de contacto (web, m\u00f3vil, aplicaci\u00f3n, omnicanal) para crear informaci\u00f3n valiosa sobre el recorrido del cliente. 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