{"id":4270921,"date":"2021-04-09T13:23:55","date_gmt":"2021-04-09T11:23:55","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/cdp-customer-data-platform\/"},"modified":"2022-02-14T16:26:41","modified_gmt":"2022-02-14T16:26:41","slug":"cdp-customer-data-platform","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/cdp-customer-data-platform\/","title":{"rendered":"CDP: Customer Data Platform"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tCDP: Customer Data Platform\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHoy en d\u00eda, hay tantos datos para usar para mejorar la experiencia de cada cliente que puede ser tentador simplemente dejarlos de lado, pero incluso las recopilaciones de datos m\u00e1s extensas pueden domesticarse y volverse \u00fatiles. Todo lo que se necesita es una plataforma de datos de clientes (CDP). Y ah\u00ed es donde entramos nosotros.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tTodo lo que necesit\u00e1s en un solo lugar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Para los que no est\u00e1n familiarizados: una plataforma de datos de clientes es un tipo de software que re\u00fane toda la informaci\u00f3n que se ha recopilado sobre sus clientes en una base de datos. Esto significa todos los datos de primera, segunda y tercera parte, incluidos datos como la edad, el historial de comportamiento y la actividad de navegaci\u00f3n. De esta manera, el CDP est\u00e1 haciendo que los datos que solo eran accesibles para un departamento (como sus representantes de Servicio al Cliente) ahora sean accesibles para todos (como su equipo de Marketing Digital).<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Es un tesoro de informaci\u00f3n que solo se vuelve m\u00e1s complejo y \u00fatil a medida que lo utiliza en sus transacciones comerciales diarias y proporciona perfiles de clientes que son invaluables para desempe\u00f1arse bien en el mundo digital.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tUna multitud de apps\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Su CDP debe proporcionar una interfaz f\u00e1cil de usar que ayude a su compa\u00f1\u00eda a utilizar sus datos. No importa si est\u00e1 buscando analizar el comportamiento del cliente, aumentar la conversi\u00f3n o generar informes para informar sus decisiones comerciales. Un CDP bien estructurado y maduro lo ayudar\u00e1 en todos estos esfuerzos y m\u00e1s.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Y no es solo su organizaci\u00f3n la que se beneficiar\u00e1 de su CDP. Sus clientes tambi\u00e9n lo har\u00e1n, con campa\u00f1as de marketing mejor dirigidas que escuchan y satisfacen sus necesidades, un procesamiento m\u00e1s r\u00e1pido o incluso sin tener que repetir su direcci\u00f3n a tres departamentos diferentes cuando se trata de su empresa.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Un CDP es mucho m\u00e1s que el Rolodex de la era moderna. Ayuda a evaluar, tener \u00e9xito y predecir. \u00bfTe despert\u00f3 curiosidad? Estamos encantados de explorar las diversas opciones que existen para su compa\u00f1\u00eda.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-17df470b5c2ac7f1f5febfedd4473acb\"\n\ttitle=\"Contactanos\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tContactanos\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-17df470b5c2ac7f1f5febfedd4473acb\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Cerrar\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tCerrar\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2022-02-11\/2dmj8ny\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Atr\u00e1s\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tAtr\u00e1s\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4270922,"parent":4270995,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42741],"person":[],"class_list":["post-4270921","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-latam"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":null,"featured_case_study_2":null,"listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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