{"id":4270914,"date":"2022-02-14T16:28:16","date_gmt":"2022-02-14T16:28:16","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/media\/"},"modified":"2022-02-14T16:28:16","modified_gmt":"2022-02-14T16:28:16","slug":"media","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/media\/","title":{"rendered":"Media"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tMedia\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tCon muchas opciones cuando se trata de marketing digital, es f\u00e1cil confundirse en cuanto a qu\u00e9 punto de venta es el adecuado para usted. Una estrategia de marketing efectiva se basa en varias t\u00e1cticas, y los medios pagos se vuelven cada vez m\u00e1s importantes para llegar a la audiencia correcta en el momento correcto y con el mensaje correcto. Nuestros cerebros creativos y basados en datos hacen todo el trabajo dif\u00edcil para crear campa\u00f1as de medios impactantes para usted.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tNuestros servicios de medios pagados\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">La tecnolog\u00eda moderna y la disponibilidad de datos nos brindan muchas opciones cuando se trata de marketing digital. Nos enfrentamos al auge de plataformas sociales como LinkedIn,\u00a0Google Shopping, Twitch y\u00a0TikTok, y a la transformaci\u00f3n de la compra de medios en una actividad impulsada por computadora. Es por eso que el rol de un comercializador digital est\u00e1 cambiando de solo ejecuci\u00f3n a\u00a0estrategia\u00a0y creaci\u00f3n.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nuestra misi\u00f3n es inventar las campa\u00f1as de medios digitales m\u00e1s impactantes y galardonadas. Sabemos exactamente qu\u00e9 canales usar para entregar su mensaje donde y cuando sea m\u00e1s relevante, y tenemos una amplia experiencia en publicidad en motores de b\u00fasqueda.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">En pocas palabras, comenzamos con la identificaci\u00f3n de un enfoque de KPI estructurado para medir todas las actividades de los medios en cada paso del viaje del cliente. El siguiente paso depende del contenido y los medios: piense en las redes sociales y la presencia en los motores de b\u00fasqueda, la publicidad de radio digital, los anuncios de video personalizados, los comerciales de televisi\u00f3n y las pantallas program\u00e1ticas. Implementamos y optimizamos continuamente, utilizando la toma de decisiones basada en hechos en lugar de instintos, a menudo colaborando con algunos de nuestros socios de medios preferidos.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">La transparencia en nuestro servicio es extremadamente importante para nosotros. \u00bfC\u00f3mo aseguramos esto? Incluimos una descripci\u00f3n completa de todos los datos de medios digitales, gastos de medios y actividades en los informes mensuales. Estos informes reflejan c\u00f3mo se gast\u00f3 cada d\u00f3lar. Sin costes ocultos. Sin secretos.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Utilizamos modelos de atribuci\u00f3n para proporcionar informaci\u00f3n directa sobre todos los puntos de contacto a lo largo del viaje del cliente y c\u00f3mo se han desempe\u00f1ado. Y con el aprendizaje autom\u00e1tico, nos aseguramos de que aproveche al m\u00e1ximo su presupuesto de medios.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tM\u00e1s servicios en Media\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\"><a href=\"https:\/\/www.deptagency.com\/en-us\/service\/sea\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEA<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/display-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Display advertising<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programmatic advertising<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/feed-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feed services<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/retargeting-remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retargeting\/remarketing<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/youtube-video-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\/video advertising<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/native-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native advertising<\/a><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-73a25aee2d20aff4fbc09bc398f717de\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' 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