{"id":4270887,"date":"2021-04-02T08:52:41","date_gmt":"2021-04-02T06:52:41","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/marketing-automation\/"},"modified":"2022-11-17T18:36:24","modified_gmt":"2022-11-17T16:36:24","slug":"marketing-automation","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/latam\/service\/growth\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tMarketing automation\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tLos viajes de los clientes ya no son lineales y los consumidores est\u00e1n m\u00e1s capacitados que nunca para interactuar con su marca en sus t\u00e9rminos. Todos lo hemos escuchado: entregar el mensaje correcto a la persona correcta en el momento correcto. Este cambio r\u00e1pido de la comunicaci\u00f3n masiva a los mensajes personales impone nuevas exigencias a los especialistas en marketing.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">El t\u00e9rmino &#8220;automatizaci\u00f3n de marketing&#8221; puede no parecerlo, pero puede ser un factor clave para hacer que su marketing sea mucho m\u00e1s personal. Sin mencionar mucho m\u00e1s relevante y mucho m\u00e1s lucrativo. Le permite optimizar sus propios medios, como el correo electr\u00f3nico y las p\u00e1ginas de destino, a lo largo del recorrido del cliente de su p\u00fablico objetivo. Todo para alcanzar sus objetivos comerciales.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tC\u00f3mo podemos ayudar\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nutrir prospectos, encontrar nuevos clientes, optimizar el compromiso actual del cliente o disminuir la rotaci\u00f3n de clientes. Puede ser un desaf\u00edo saber por d\u00f3nde empezar. Hay tantas herramientas disponibles y todas parecen similares. Los procesos comerciales y las personas deben estar alineados en todos los departamentos. O tal vez ya invirti\u00f3 en una herramienta de automatizaci\u00f3n de marketing, pero no la est\u00e1 aprovechando al m\u00e1ximo.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nuestros consultores de automatizaci\u00f3n de marketing pueden ayudarlo con su estrategia, definici\u00f3n de audiencia, selecci\u00f3n e implementaci\u00f3n de plataformas, creaci\u00f3n de contenido, gesti\u00f3n de campa\u00f1as y medici\u00f3n de resultados. Creemos que la automatizaci\u00f3n de marketing funciona mejor cuando combina datos, creatividad y estrategia. Comprender a sus audiencias, junto con cu\u00e1ndo y c\u00f3mo puede hablarles mejor, es clave. Nuestra experiencia re\u00fane todos estos elementos en un enfoque estructurado. Esto lo ayuda a ver el panorama general mientras lo desglosa en pasos pr\u00e1cticos (y factibles) para obtener resultados.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">\u00bfEl final resulto? Estar\u00e1s bien encaminado. Ya sea que est\u00e9 considerando la automatizaci\u00f3n de marketing o si est\u00e1 listo para sacar m\u00e1s provecho de su plataforma existente. \u00bfTu ganancia? Podr\u00e1 crear experiencias altamente personalizadas impulsadas por datos, incluidos resultados medibles.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tM\u00e1s sobre Marketing automation\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\"><a href=\"https:\/\/www.deptagency.com\/en-us\/service\/lead-generation-services\/\">Lead generation services<\/a>, <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/implementation-technical-services\/\">Implementation &amp; technical services<\/a><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar 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