{"id":4271272,"date":"2021-05-19T13:02:37","date_gmt":"2021-05-19T11:02:37","guid":{"rendered":"https:\/\/www.deptagency.com\/partner\/google\/"},"modified":"2025-07-10T20:12:15","modified_gmt":"2025-07-10T18:12:15","slug":"google","status":"publish","type":"partner","link":"https:\/\/www.deptagency.com\/latam\/partner\/google\/","title":{"rendered":"Google"},"content":{"rendered":"<div class=\"block-title-block\">\n\t<p\tclass=\"text text-sans-100 block-title-block__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Google Premier Partner<\/p><p\tclass=\"text text-sans-28 block-title-block__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.0075\" data-animation-delay=\"0.25\" >Como Google Premier Partner, te ayudamos a superar l\u00edmites, impulsar el rendimiento y desbloquear todo el potencial de la tecnolog\u00eda de vanguardia de Google.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Google-DEPT-partner.png\"\n\t\t\t\t\talt=\"White Google logo on orange background\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Amplia experiencia y alcance global<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>En DEPT\u00ae, nos encanta Google y estamos constantemente superando los l\u00edmites de lo que se puede hacer con sus herramientas y plataformas. Nuestrxs desarrolladorxs, estrategas creativxs y especialistas en plataformas trabajan para ofrecer soluciones de Google que impulsen tu negocio. Desde estrategias publicitarias impulsadas por IA hasta transformaciones de anal\u00edtica a nivel empresarial, nos mantenemos a la vanguardia.<br><br>Con una profunda experiencia, alcance global y una pasi\u00f3n por la innovaci\u00f3n, podemos maximizar tu impacto.<\/p><\/div><\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t20+ <br>a\u00f1os\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tde experiencia ofreciendo soluciones de alto rendimiento con Google.\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\tExperiencia global\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tgestionando campa\u00f1as en m\u00e1s de 20 mercados para marcas de primer nivel.\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\tPremier <br>Partner\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\treconocidxs por nuestra excelencia en b\u00fasqueda, display, video, YouTube y marketing basado en datos.\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-logos\" style=\"--logo-count: 5\">\n\t<div class=\"block-highlighted-logos__title-wrap\">\n\t\t<p\tclass=\"text text-sans-48 block-highlighted-logos__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Ayudamos a marcas globales a hacer crecer su negocio con <span class=\"is-fancy-serif\">Google<\/span><\/p>\t<\/div>\n\n\t<div\n\t\tclass=\"block-highlighted-logos__images\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Smart-Logo-Black.svg\"\n\t\t\t\talt=\"Smart logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Footlocker.svg\"\n\t\t\t\talt=\"\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Canyon.svg\"\n\t\t\t\talt=\"\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Sketchers-Logo-Black.svg\"\n\t\t\t\talt=\"Sketchers logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Atlassian.svg\"\n\t\t\t\talt=\"Atlassian logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/polaroid-Logo-Black.svg\"\n\t\t\t\talt=\"polaroid logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/Inter.svg\"\n\t\t\t\talt=\"Inter Milan logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/JYSK.svg\"\n\t\t\t\talt=\"JYSK Logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/Lynk-Co.svg\"\n\t\t\t\talt=\"Lynk &amp; Co logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Philips-2.svg\"\n\t\t\t\talt=\"\">\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t\t<\/div>\n\t\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/latam\/?post_type=case&amp;p=4270505\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/09\/Google.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #4285F4\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Llevar lo mejor de Google a todo el mundo<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Google<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Experiencia del Cliente<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tech, Medios y Telcos<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-points-table\">\n\t<h2\tclass=\"text text-sans-60 block-points-table__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Por qu\u00e9 las marcas eligen a DEPT\u00ae como su Google Premier Partner<\/h2>\n\t<ul\n\t\tclass=\"block-points-table__points\"\n\t\tdata-animation=\"slideFade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t\t\t\t\t<li class=\"block-points-table__point\">\n\t\t\t\t\t<p\tclass=\"text text-sans-32 block-points-table__point-title\"\n\t>Performance marketing hol\u00edstico con GMP<\/p><p\tclass=\"text text-sans-24 block-points-table__point-subtitle\"\n\t>Como expertxs en compra de medios, investigaci\u00f3n, optimizaci\u00f3n, reportes y DOOH, te ayudamos a aprovechar todo el potencial de <a href=\"https:\/\/www.deptagency.com\/latam\/partner\/google-marketing-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Marketing Platform (GMP)<\/a>. Desde Display &amp; Video 360 y Search Ads 360 hasta Analytics 360 y Optimize 360, utilizamos el conjunto integrado de GMP para ofrecer estrategias basadas en datos que maximizan el retorno de inversi\u00f3n de tu marketing. Descubre m\u00e1s sobre nuestra <a href=\"https:\/\/www.deptagency.com\/latam\/partner\/google-marketing-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">experiencia con GMP<\/a>.<\/p>\t\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"block-points-table__point\">\n\t\t\t\t\t<p\tclass=\"text text-sans-32 block-points-table__point-title\"\n\t>Soluciones en la nube para una innovaci\u00f3n escalable<\/p><p\tclass=\"text text-sans-24 block-points-table__point-subtitle\"\n\t>Aprovecha el poder de <a href=\"https:\/\/www.deptagency.com\/latam\/partner\/google-cloud-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Platform (GCP)<\/a> para crear, implementar y escalar tus aplicaciones, sitios web y servicios. Contamos con la experiencia necesaria para ayudarte a sacar el m\u00e1ximo provecho de la infraestructura, anal\u00edtica de datos y capacidades de machine learning de GCP, permiti\u00e9ndote alcanzar nuevos niveles de innovaci\u00f3n y eficiencia. Descubre m\u00e1s sobre nuestra <a href=\"https:\/\/www.deptagency.com\/latam\/partner\/google-cloud-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">experiencia con GCP<\/a>.<\/p>\t\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"block-points-table__point\">\n\t\t\t\t\t<p\tclass=\"text text-sans-32 block-points-table__point-title\"\n\t>Soluciones de datos y anal\u00edtica de vanguardia<\/p><p\tclass=\"text text-sans-24 block-points-table__point-subtitle\"\n\t>Como l\u00edderes en anal\u00edtica, te ayudamos a aprovechar todo el potencial de Google Analytics 4 (GA4) y BigQuery. Ya sea que busques perfeccionar tu estrategia en GA4 o implementar modelos avanzados de atribuci\u00f3n, te brindamos los insights necesarios para tomar decisiones de marketing m\u00e1s inteligentes a gran escala.<\/p>\t\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"block-points-table__point\">\n\t\t\t\t\t<p\tclass=\"text text-sans-32 block-points-table__point-title\"\n\t>Innovaci\u00f3n impulsada por IA<\/p><p\tclass=\"text text-sans-24 block-points-table__point-subtitle\"\n\t>Desde la automatizaci\u00f3n de ofertas hasta creatividades impulsadas por IA generativa, aprovechamos los \u00faltimos avances en IA de Google para optimizar el rendimiento de tus campa\u00f1as. Nuestrxs expertxs desarrollan modelos personalizados de machine learning para maximizar la eficiencia y el engagement de tu marketing.<\/p>\t\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"block-points-table__point\">\n\t\t\t\t\t<p\tclass=\"text text-sans-32 block-points-table__point-title\"\n\t>Ejecuci\u00f3n global sin interrupciones<\/p><p\tclass=\"text text-sans-24 block-points-table__point-subtitle\"\n\t>Con un equipo global de especialistas digitales, ejecutamos campa\u00f1as de Google a gran escala con precisi\u00f3n. Ya sea que est\u00e9s expandi\u00e9ndote a nuevos mercados o ajustando estrategias locales, te ayudamos a alcanzar el \u00e9xito internacional con experiencia localizada.<\/p>\t\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-work-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><span class=\"is-fancy-serif\">Proyectos<\/span> <span class=\"is-bold-sans\">PioneROS <\/span><\/p><p\tclass=\"text text-sans-48 block-work-listing__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Ayudamos a las marcas a aprovechar Google para impulsar su crecimiento y mantenerse delante de la competencia.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-work-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/proyectos\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS PROYECTOS<\/a>\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/latam\/case\/exito-basado-en-datos-para-un-retailer-de-moda\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/dept\u00ae_x_omoda_v2-1080p.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E4016B\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>\u00c9xito basado en datos para un retailer de moda<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Omoda<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tecnolog\u00eda y Datos<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Retail y Comercio<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/a-google-search-marketing-strategy-for-twenty-countries\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/trend-vision-e1599476355411.jpeg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #08B305\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>A Google search marketing strategy for twenty countries<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>JYSK<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Retail &amp; Commerce<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/latam\/case\/resolviendo-diversos-desafios-de-marketing-con-creatividad-estrategia-y-datos\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Atlassian-dice-.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FF8000\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Resolviendo diversos desaf\u00edos de marketing con creatividad, estrategia y datos<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Atlassian<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tecnolog\u00eda y Datos<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tech, Medios y Telcos<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/latam\/case\/un-enfoque-para-medios-poco-convencional-en-las-olimpiadas-de-2024\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/foot-locker-bus-in-paris-min.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #1027EF\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Un enfoque para medios poco convencional en las Olimpiadas de 2024<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Foot Locker<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Moda<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/illustrating-and-branding-google-kids-space\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/12\/GoogleKidsSpace-Case-07.1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FFBB00\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Illustrating Google Kids Space<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Google Kids Space<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Family &amp; Kids<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-insight-cta block-insight-cta__theme--orange block-insight-cta__color--white\">\n\t\t<div class=\"block-insight-cta__text-wrap\" data-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\">\n\t\t<p\tclass=\"text text-sans-48 block-insight-cta__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Construyamos el futuro juntxs<\/p><p\tclass=\"text text-sans-24 block-insight-cta__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >\u00bfBuscas mejorar tus resultados con Google? Nuestro equipo est\u00e1 listo para ayudarte a desbloquear nuevas oportunidades de crecimiento, innovar con IA y mantenerte a la vanguardia en un entorno digital en constante evoluci\u00f3n.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-filled-inverse block-insight-cta__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.25\" href=\"https:\/\/www.deptagency.com\/latam\/contacto\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tCont\u00e1ctanos<\/a><\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><strong>EN NUESTRA<\/strong> <span class=\"is-fancy-serif\">Mente<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/dept-insights-descargas-y-eventos\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/rethinking-authenticity-in-the-age-of-ai-influence\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/granny-spills-ai-influencer.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Repensar la autenticidad en la era de la influencia con IA<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/formas-practicas-en-que-las-marcas-utilizan-la-ia-para-impulsar-el-crecimiento-y-las-ganancias\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/Hero-Banner-No-Text-1920-x-1080-2.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Transformaci\u00f3n con IA<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Formas pr\u00e1cticas en que las marcas utilizan la IA para impulsar el crecimiento y las ganancias<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/dept-nombra-a-michael-lanyon-como-cto-de-america\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" 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aria-hidden='true'>(<\/span>&nbsp;<span>Noticias<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae nombra a Michael Lanyon como CTO de Am\u00e9rica<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/el-futuro-de-las-colaboraciones-de-marca\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/SupremexLouis-Vuitton-alternate.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg 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originalidad<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4294079,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[],"class_list":["post-4271272","partner","type-partner","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Premier Partner - GMP &amp; GCP - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae ayuda a las marcas a maximizar la tecnolog\u00eda de marketing y nube de Google con estrategias impulsadas por IA, anal\u00edtica avanzada y experiencia global.\" \/>\n<meta name=\"robots\" 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