{"id":4420374,"date":"2025-09-16T14:29:21","date_gmt":"2025-09-16T12:29:21","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/brother-promises-more-time-for-life-in-new-european-campaign\/"},"modified":"2026-01-14T16:43:46","modified_gmt":"2026-01-14T14:43:46","slug":"brother-promete-mas-tiempo-para-la-vida-en-nueva-campana-europea","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/latam\/insight\/brother-promete-mas-tiempo-para-la-vida-en-nueva-campana-europea\/","title":{"rendered":"Brother promete \u201cM\u00e1s tiempo para la vida\u201d en su nueva campa\u00f1a europea"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<a\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t\t\t\thref=\"https:\/\/www.deptagency.com\/latam\/todos-los-insights\/\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tArt\u00edculos\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Brother promete \u201cM\u00e1s tiempo para la vida\u201d en su nueva campa\u00f1a europea<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Ines-Saraiva-150x150.jpeg\"\n\t\t\talt=\"In\u00eas Saraiva\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIn\u00eas Saraiva\t\t<br \/>\n\t\tGlobal Communications &amp; PR Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tFecha\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tSeptember 16, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/09\/Brother-3-website-insight.jpeg\"\n\t\talt=\"Brother promete \u201cM\u00e1s tiempo para la vida\u201d en su nueva campa\u00f1a europea\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<h1\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Brother ha lanzado una nueva campa\u00f1a en 15 pa\u00edses europeos para dar a conocer sus impresoras de inyecci\u00f3n de tinta para peque\u00f1as empresas y clientes de oficinas dom\u00e9sticas.<\/h1><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>En su esencia reside una promesa sencilla: las impresoras de tinta de Brother te dan \u201cM\u00e1s tiempo para la vida\u201d, porque cuando el trabajo se hace mejor y m\u00e1s r\u00e1pido, queda m\u00e1s espacio para las cosas que verdaderamente amas.<br><br>La campa\u00f1a arranca esta semana con una actividad que abarca televisi\u00f3n, medios digitales, redes sociales, DOOH y plataformas de streaming. Tres cortometrajes cinematogr\u00e1ficos, dirigidos por el renombrado cineasta Glenn Kitson, dan vida a la idea de una forma vibrante y audaz.<br><br>El primero en salir a escena: un dise\u00f1ador de moda convertido en luchador de lucha libre.<\/p><\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Es refrescante trabajar con una agencia y un cliente que est\u00e1n abiertos a ir m\u00e1s all\u00e1 en t\u00e9rminos de est\u00e9tica y apariencia. No me interesa hacer anuncios que parezcan &#8220;anuncios publicitarios&#8221;\u2026 y DEPT\u00ae y Brother estaban abiertos a ello. Adem\u00e1s, quer\u00edan algo ingenioso, lo cual siempre se agradece.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Glenn Kitson, filmmaker y director<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1119170849\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Dando vida al equilibrio entre el trabajo y la vida personal<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La campa\u00f1a fue ideada en la sede europea de Brother en Manchester, con la agencia l\u00edder DEPT\u00ae como responsable tanto de la creatividad como de los medios. Para gestionar la enorme cantidad de activos de la campa\u00f1a, DEPT\u00ae utiliz\u00f3 la automatizaci\u00f3n creativa, garantizando la consistencia a escala sin comprometer la calidad.<br><br>\u201cM\u00e1s tiempo para la vida\u201d refleja el deseo actual de un equilibrio m\u00e1s saludable entre el trabajo y la vida personal. Cada historia contrasta escenarios cotidianos de oficina con aficiones divertidas e inesperadas, desde la lucha libre hasta tocar la trompeta en una banda de punk, mostrando c\u00f3mo la fiabilidad y velocidad de las impresoras de tinta Brother liberan a las personas para disfrutar m\u00e1s de aquello que importa fuera del trabajo.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-two-quotes\">\n\t<blockquote class=\"block-two-quotes__quote\" data-animation-timeline>\n\t\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t\t<p\tclass=\"text text-sans-24 block-two-quotes__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >El mundo de la publicidad de impresoras no suele ser audaz, divertido ni culturalmente relevante. Quer\u00edamos cambiar eso. <br><br>Al celebrar las formas extra\u00f1as y maravillosas en que la gente pasa su tiempo despu\u00e9s del trabajo, ayudamos a Brother a destacar con un mensaje con el que todo el mundo puede identificarse: estas impresoras simplemente funcionan para que t\u00fa puedas volver a vivir.<\/p>\t\t<br \/>\n\t\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t\t<p\tclass=\"text text-sans-16 block-two-quotes__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" > Tina Blech, Creative Director en DEPT\u00ae<\/p>\t<\/blockquote>\n\t<blockquote class=\"block-two-quotes__quote\" data-animation-timeline>\n\t\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t\t<p\tclass=\"text text-sans-24 block-two-quotes__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Hemos invertido deliberadamente en creaciones sorprendentes que est\u00e1n bellamente elaboradas y un poco fuera de lo com\u00fan. Hay vida fuera del trabajo, y muchas versiones de nosotrxs mismxs conforman qui\u00e9nes somos en realidad. Muchas gracias a Glenn y al equipo de DEPT\u00ae por darnos unos activos tan fant\u00e1sticos con los que jugar. Queremos agitar el mercado en Europa, y esta campa\u00f1a lo conseguir\u00e1.<\/p>\t\t<br \/>\n\t\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t\t<p\tclass=\"text text-sans-16 block-two-quotes__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Matthias Schach, Director Brother Europe \u2013 Sales &amp; Marketing<\/p>\t<\/blockquote>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Una visi\u00f3n m\u00e1s all\u00e1 del trabajo<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Respaldada por un impulso medi\u00e1tico multicanal en 15 pa\u00edses, la campa\u00f1a marca un paso significativo en la ambici\u00f3n de Brother de aumentar su cuota en el mercado de inyecci\u00f3n de tinta y alcanzar su autoridad en el segmento l\u00e1ser.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-case-credits js-block-case-credits\">\n\t\n\t\n\t\t\t<p\n\t\t\tclass=\"block-case-credits__credits-label\"\n\t\t\tdata-animation=\"slide\"\n\t\t\tdata-animation-target=\"words\"\n\t\t\tdata-animation-stagger=\"0.015\"\n\t\t>\n\t\t\tCr\u00e9ditos\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\tclass=\"block-case-credits__credits\"\n\t\t\tdata-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\"\n\t\t>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Director<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tGlenn Kitson\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Productora<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tRadicalMedia Berlin\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>EP<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tGernot Jurisch-Navarro\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Productor<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tBenno Schoppmann<br>Dennis Czaja\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>DOP<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tNatasha Duursma\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Dise\u00f1ador de Producci\u00f3n<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tJames Middleton\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Agencia<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tDEPT\u00ae\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Director Creativo<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tTina Blech\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Productor Senior de Agencia<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tKatie MacDonald\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>HoP<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tNatalie Price\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>PM Principal<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMilena Trottnow\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Jefe de Dise\u00f1o<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tS\u00f6nke Sch\u00fcrmeier\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Empresa Productora de Servicios<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tM\u00fcnchhausen\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Editor<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tBeth Roberts\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Editor<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\ttenthree\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Productor<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMaya Kilic\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Post Producci\u00f3n<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tRascal\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Colorista<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tTim Smith\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Artista VFX<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tAntonio Jimenez\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Productor<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tLisa Fox\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>EP<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tJenna Le Noury\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Sonido<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tKiller Crab Men\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Fot\u00f3grafo<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMarija Mihailova\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Retoques<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tNitty Gritty Berlin\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-92 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >EN NUESTRA <span class=\"is-fancy-serif\">MENTE<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/dept-insights-descargas-y-eventos\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/rethinking-authenticity-in-the-age-of-ai-influence\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/granny-spills-ai-influencer.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Repensar la autenticidad en la era de la influencia con IA<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/formas-practicas-en-que-las-marcas-utilizan-la-ia-para-impulsar-el-crecimiento-y-las-ganancias\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/Hero-Banner-No-Text-1920-x-1080-2.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Transformaci\u00f3n con IA<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Formas pr\u00e1cticas en que las marcas utilizan la IA para impulsar el crecimiento y las ganancias<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/dept-nombra-a-michael-lanyon-como-cto-de-america\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/New-Hire-Michael\u2028Lanyon-1080x1350-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Noticias<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae nombra a Michael Lanyon como CTO de Am\u00e9rica<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/el-futuro-de-las-colaboraciones-de-marca\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/SupremexLouis-Vuitton-alternate.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: 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